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#9) Interesting addition of the "bullet element"smashing the container... the directed/focused energy is a very nice visual element. We would not necessarily have to see an actual bullet (or visual element that clearly looks to be a bullet). As the bottle in this logo looks more like an whiskey bottle than a soda bottle (like Coke), we want to make sure that the logo does not immediately give the impression of drinking alcohol and firing guns :) The bottle might be a bit too large and not tapered like a soda bottle, but this logo has a nice style overall. The logo looks great inverted (
#10) but the logo has to first work on white background first before we explore inverted versions.