The brief focused heavily on the word, 'elegance'. In order to achieve this I chose a simple and clear font and a subtle icon. I thought it would be more interesting to suggest 'sound' in the logo as opposed to using an ear which is very obvious and not as attractive.
The abstract 'C' shape gives subtlety to this concept. The red dot set within the curve evokes a sense of precision and security. The rounded font is friendly and approachable.