What We Do
Callaway Water trucks provide bulk water delivery service for well, cistern and pool fills, as well as landscape & construction needs.
Top Three Things to Communicate
#1 - Logo will be used on the side of 4000 gallon water-truck tank, website, advertising billboard, business cards, invoices and letterheads
#2 - Logo should be - Original - simple, recognizable and bold enough to be clearly seen on the side of a moving vehicle
#3 - clean, fast, professional
Our Target Audience:
- People living in rural areas without access to municipal water, requiring well and cistern filling
- Swimming pool filling in the spring
- Landscape and construction companies
- People making outdoor ice rinks
- The delivery truck colour is a dark red (similar *but not exact* to hex colour #970000). Maybe use this colour as an accent?
- Any colour that is bright, bold and compliments the colour of the truck
Our Ideas and Additional Information:
- Something bold, but simple/minimalistic