California Sleep Institute Logo Design Contest

California Sleep Institute has selected their winning logo design.

For $250 they received 152 designs from 38 different designers from around the world.
Contest
Logo Design Brief
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robersons@mac.com
United States

What We Do

Provides medical and surgical services to patients with sleep apnea and other sleep disorders

Industry

Medical

Top Three Things to Communicate

#1 - Consistency with other associated entities (consistent branding)
#2 - streamlined and capable professionalism
#3 - uniquely recognized

Our Target Audience:

patients from childhood through advanced age

Color Preferences

grey primary with blue secondary (if needed)

Our Ideas and Additional Information:

yes,
calear.com + calface.com + calsinus.com

Themes

Serious
Refined
Secure

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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1 2 3 4

Discussion

Discussion

robersons@mac.com
United States
#1 logo is closest to parent organization (CEI - calear.com) and fits with sister organizations in the overall group
#2 professional, non-whimsical (this medical group includes 5 surgeons who do world renowned surgery for airway problems with sleep disorders)
#4,5 are interesting but the "s" is too much like a snake and has been negatively received

Note: an icon needs to be included for use with letterhead / website, etc

13 years ago
Hi, rank again please. Thanks!
13 years ago
TahiaDesign
Argentina
This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

Best Regards,

Kareem "
13 years ago