Our Target Audience:
Prehospital providers (paramedics and EMTs) that work in public or private service throughout California. Both male and female. All ages, but can lean towards 20-35 year olds. This is an active, hands on, in the field type population.
Our Ideas and Additional Information:
Logo represents stability for paramedics so should be balanced like a foundation logo.
Should be immediately identifiable as California, by using California unique features like Yosemite, golden gate bridge, grizzly bear, etc. etc.
Could have an ambulance in the fore ground, but should avoid gimmicky EMS icons like star-of-life, staff and serpent, stethoscope, etc.