cakebrand Logo Design Contest

cakebrand has selected their winning logo design.

For $400 they received 122 designs from 15 different designers from around the world.
Contest
Logo Design Brief
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eastcoastventures
United States

What We Do

Industry

Restaurant

Top Three Things to Communicate

#1 -
#2 -
#3 -

Our Target Audience:

Color Preferences

Themes

Bright
Colorful
Loud
Economical
Playful
Modern
Commonplace
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

eastcoastventures
United States
#1 lostbumblebee. Thank you for your entry. Shows less about the product, and more about ,about name in advertising. Tag line because we love fun food looks nice, but we do not have to include. Can you use different shade than blue.
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
eastcoastventures
United States
CCS Thanks for your great entries! I'm seeing awesome improvement.

You'll see I moved #33 to the front of the line. I like it a lot but it needs some adjustments and additional creativity before I love it.

First, all entries, please change the tag line to: "...who knew Auntie was this much fun?"

Also, can we do something with the squiggly line, some other design not so arbitrary. Maybe more along the lines of the decorations you used in #18 ?

Also, please experiment with some different fonts. I do like this one but I want the brand to be edgy and fun, this is a little too quirky. Remember, the brand needs to dominate among many personalities, as we'll be situated in a food court--we must capture and command the youth in everyone.

Colors are very good... I like the pink and brown. Any other variations you can think of?

Keep up the great work. I like it a lot but want to see some extra variations to help decide a direction I want to continue.

I look forward to some more great entries!
13 years ago
eastcoastventures
United States
#60 Groucho Love the direction that # 60 is heading. It should be Auntie's, change from Aunties.
Can you make the font in Favorite Auntie's pop with a 3 d dimension?
Colors are great.
Can you add "when knew auntie was so much fun?" to the top as you did in your other entries?
Moving you up in ratings, hope to see a couple of changes.
Again, thanks!
13 years ago
eastcoastventures
United States
#76 This looks great! Can you please switch the swirl to something else? I really like the "luxurious" look of this logo. It just needs something more appropriate for that swirl.

I love the highlighting you have done inside the logo! Nice! Please do something with the slogan below the logo... its not very readable but otherwise looks nice there! Can you put a brown outline of the letters? Not sure what but please make it more readable. ALSO! The slogan needs to be exactly, "who knew Auntie was this much fun?", not "because we love fun food"

Thanks for the prompt edits! This is looking much better. Please add a few more creative edits that you've done. I appreciate your effort!

13 years ago
eastcoastventures
United States
#93 This looks great!! Please edit this swirl but only slightly. I like it how it appears a little uneven but can you bring it in wrapped JUST A LITTLE tighter. This could be our signature logo "within a logo".

Please also darken the brown just a little and make the highlighting in the middle a little lighter as well.

Also, can you please use the same "ripple" that is on the top and make it the same "ripple" on the bottom. This would make it more symmetrical and remove the "ribbon effect" Then you can place the "Funnel Cake Factory" and the slogan inside of outside of the main logo, whichever looks better, maybe try both.

Thanks for you work, this is looking good CCS!!!
13 years ago
eastcoastventures
United States
#102 Hey Melinda. Thanks for the incredible entry. This one is definitely moving towards the top with just a few changes. Please keep an eye on the tournament end as I'd like to see a few revisions first!

Overall, I LOVE the logo a lot. The heart is perfect with the swirl. Can you please show me a few different options keeping the heart but placing the Favorite Aunties to the right of the right as opposed to underneath.

Also, I would like to switch it to "Funnel Cakes" as opposed to "..factory". Can you show me a variation with and without the slogan in there as well "who knew Auntie was this much fun?" with the first w not capitalized.

Please give me some more of your creative genius by giving a few variations on what you currently have. I like the heart on top as well as on the left side so try both if you can.

Keep up the good work. I hope to see some more soon!
13 years ago
eastcoastventures
United States
#112 Melinda. This is the one. I love it. It just needs a few extra things:

First, please message me and let me know three things. 1. I need the name of the two fonts you used in the logo and where to get them. 2. I need the color pink you used in the logo #102. Please change all pink to the pink in #102. 3. Let me know if you can send me at the end of the tournament, a logo with just that heart as well as the final logo. I hope you can provide me with both.

As far as changes to the logo, please make the slogan "who knew Auntie was this much fun?". The change is "this" instead of "so" and add a question mark. Also, please change the pink to the pink in #102. Also, for the slogan, I love how it is arched over the heart. Can you please decrease the arch so there is not SO much white space between the heart and the font. I like where the "who" and "fun" start but the "auntie was" is a little too far away from the heart.

This looks awesome. Please send me the fonts and color pink ASAP so I can continue on with my branding. Also let me know if you can send me the logo at the end for just the heart as well and any other variations you'll be able to provide.

Thanks!

Favorite Auntie
13 years ago
eastcoastventures
United States
#112 Also, please take out the pink border around "Funnel Cakes". Just make it brown around the pink letters like in #102. thanks!
13 years ago
Melinda
United States
Hi there! I have no problem with any of the changes! In fact I will do them right now. I can give you all of the information about the fonts and your custom pink. Please private message me so we can continue this conversation in private, I don't want to publicly divulge my secret recipe. Contestants aren't able to private message contest holders, unless the contest holder initiates it.

I'll be online pretty much the rest of the evening (pacific time).

Thank you!
Melinda
13 years ago
tini1
United States
CH:-)
you may leave individual feedback for each designer on their submission page;-)
this keeps it semi-private, more directed towards the individual designer......Unfortunately, designers can't provide the fonts, (due to legal issues) you will not need for logo(all fonts have been 'converted' so you will not need the font file for your new logo)....your designer(once chosen) will provide font information, where you can download, and/or purchase font files.

:-)
sincerely Tini1
LT volunteer moderista & designer
13 years ago
eastcoastventures
United States
tini1 I like to post all comments on the public page so any designer is welcome to see the improvements I'm looking for. This makes it fair and beneficial for all parties. As far as the font, I just need the name so I can download them from a 3rd party. Also, her and I have initiated a private chat to discuss the rest. I appreciate your time and your submission. Keep up the great work!
13 years ago
tini1
United States
You can declare a winner at anytime, just so others know its over, a winner has been found:-)
13 years ago