Burlington Sporting ClubLogo Design Contest

Your logo needs to signal prestige without being stuffy, and contemporary luxury without being trendy.
1. Embrace "Legacy Reimagined" in the Design
The goal is to communicate that you respect tradition but are building something new.

* The Crest Deconstruction: Avoid the overly complex, hyper-detailed crest or shield of a historic club. Instead, use the shape of a crest (shield, circle, stamp) but simplify the internal elements to 2-3 bold, clean geometric symbols. This retains the feeling of heritage without the clutter.

* Example: Use a simplified laurel wreath or two clean, crossed tennis/padel racquets instead of a coat of arms.

* Monogram Evolution: If using a monogram (e.g., "The [Club Name] CC"), ensure the typeface is a custom, geometric sans-serif or a highly streamlined serif. The letters should interlock or layer in a contemporary way, not just sit beside each other in a classic font.

* The Subversive Symbol: Integrate a symbol that represents your modern core (e.g., a lightning bolt for energy, a minimalist skyline for urban access, or a simple, abstract element representing "connection").

2. Master the Typography Blend
The font choices will dictate the tone of the club more than any single image.

* The Contrast Principle: Use two distinct font families to communicate the old and the new:

* Legacy Font (for Club Name): A clean, upscale serif (e.g., a modern Garamond or Bodoni variant) or a highly legible classic font. Use it with ample tracking (spacing between letters) for an open, airy feeling.

* Modern Font (for Tagline/Location): A highly readable, sharp, geometric sans-serif (like a modern Gotham or Montserrat). This grounds the club in the present day.
* Prioritize Legibility: The modern club needs to be seen across digital platforms (apps, social media). Ensure your logo is instantly recognizable and readable when scaled down to a favicon or an app icon.

3. The Power of Color and Finish
Color is your fastest way to signal a break from the past.
* Move Beyond Gold & Deep Green: While these colors signify wealth, they can feel dated. Consider a refreshed palette:

* Refined Neutrals: Cream, elevated charcoal grey, or deep navy blue.

* Accent Color: A sophisticated, modern color like burnt orange, oxidized copper, deep emerald green, or a muted plum. This accent color should be used sparingly but effectively.

* Focus on Negative Space: A truly modern logo utilizes negative space. Use clean lines and shapes where the absence of color creates a strong secondary meaning. This feels intentional, sophisticated, and clean.

4. Ensure Versatility Across All Touchpoints

A modern club brand lives everywhere—from an app to a towel to a cocktail napkin.
| Touchpoint | Logo Variation Requirement |
|---|---|

| Digital (App/Website) | Must be a Single-Color Mark (ideally black or white) for dark/light mode compatibility. |

| Physical (Embroidery/Towel) | Must work as a Simplified Icon (The Monogram or Subversive Symbol only) with no fine detail. |

| Stationery (Letters/Menus) | Must work in Metallic Foil (substitute your gold/silver/copper for the accent color). |

5. Test the "Proud vs. Stuffy" Filter
Before finalizing the design, ask these questions:

* "Does this logo look good on a hoodie?" (Tests for modern appeal and casual wear.)

* "Does this logo look good embroidered on a blazer?" (Tests for premium quality and traditional appeal.)

* "Can a young professional easily explain what this logo represents?" (Tests for clarity and narrative.)

A successful logo will feel effortlessly premium, speaking to both the grandfather who values tradition and the granddaughter who values design and experience. I do not like any of the logos provided.

THE NEW ADDED LOGOS WILL BE THE WINNERS THIS IS A STILL AN OPEN CONTEST I DO NOT LIKE ANY OF THE SUBMITTED LOGOS

I do not like any of these logo's are there any submissions that can follow my request above i will repeat it bellow:

Your logo needs to signal prestige without being stuffy, and contemporary luxury without being trendy.
1. Embrace "Legacy Reimagined" in the Design
The goal is to communicate that you respect tradition but are building something new.

* The Crest Deconstruction: Avoid the overly complex, hyper-detailed crest or shield of a historic club. Instead, use the shape of a crest (shield, circle, stamp) but simplify the internal elements to 2-3 bold, clean geometric symbols. This retains the feeling of heritage without the clutter.

* Example: Use a simplified laurel wreath or two clean, crossed tennis/padel racquets instead of a coat of arms.

* Monogram Evolution: If using a monogram (e.g., "The [Club Name] CC"), ensure the typeface is a custom, geometric sans-serif or a highly streamlined serif. The letters should interlock or layer in a contemporary way, not just sit beside each other in a classic font.

* The Subversive Symbol: Integrate a symbol that represents your modern core (e.g., a lightning bolt for energy, a minimalist skyline for urban access, or a simple, abstract element representing "connection").

2. Master the Typography Blend
The font choices will dictate the tone of the club more than any single image.

* The Contrast Principle: Use two distinct font families to communicate the old and the new:

* Legacy Font (for Club Name): A clean, upscale serif (e.g., a modern Garamond or Bodoni variant) or a highly legible classic font. Use it with ample tracking (spacing between letters) for an open, airy feeling.

* Modern Font (for Tagline/Location): A highly readable, sharp, geometric sans-serif (like a modern Gotham or Montserrat). This grounds the club in the present day.
* Prioritize Legibility: The modern club needs to be seen across digital platforms (apps, social media). Ensure your logo is instantly recognizable and readable when scaled down to a favicon or an app icon.

3. The Power of Color and Finish
Color is your fastest way to signal a break from the past.
* Move Beyond Gold & Deep Green: While these colors signify wealth, they can feel dated. Consider a refreshed palette:

* Refined Neutrals: Cream, elevated charcoal grey, or deep navy blue.

* Accent Color: A sophisticated, modern color like burnt orange, oxidized copper, deep emerald green, or a muted plum. This accent color should be used sparingly but effectively.

* Focus on Negative Space: A truly modern logo utilizes negative space. Use clean lines and shapes where the absence of color creates a strong secondary meaning. This feels intentional, sophisticated, and clean.

4. Ensure Versatility Across All Touchpoints

A modern club brand lives everywhere—from an app to a towel to a cocktail napkin.
| Touchpoint | Logo Variation Requirement |
|---|---|

| Digital (App/Website) | Must be a Single-Color Mark (ideally black or white) for dark/light mode compatibility. |

| Physical (Embroidery/Towel) | Must work as a Simplified Icon (The Monogram or Subversive Symbol only) with no fine detail. |

| Stationery (Letters/Menus) | Must work in Metallic Foil (substitute your gold/silver/copper for the accent color). |

5. Test the "Proud vs. Stuffy" Filter
Before finalizing the design, ask these questions:

* "Does this logo look good on a hoodie?" (Tests for modern appeal and casual wear.)

* "Does this logo look good embroidered on a blazer?" (Tests for premium quality and traditional appeal.)

* "Can a young professional easily explain what this logo represents?" (Tests for clarity and narrative.)

A successful logo will feel effortlessly premium, speaking to both the grandfather who values tradition and the granddaughter who values design and experience. I do not like any of the logos provided.

i do not want racquets in the logos they should not be there they misinform our club members

Hello,

Thank you for the submissions so far. Unfortunately, none align with our creative direction. Please review the refined instructions below carefully this captures the exact aesthetic and purpose we need the next round to embody.

We are a private, heritage racquet club modernizing for a new generation.
The logo must signal prestige without pretension and modern luxury without trendiness A heritage club reborn for the modern athlete — timeless, private, and forward-thinking
2. Visual Style Requirements

Legacy Reimagined:

Use the form of a crest or emblem, but simplify it. 2–3 bold geometric elements, not busy detailing.

You may explore monogram-based logos (BSC, or full name) with refined, interconnected letterforms — nothing generic.

Integrate a subtle modern symbol that conveys energy, motion, or connection (e.g., abstract lines, lightning, minimal wave, etc.). colours are encouraged
No racquets, balls, nets, or sport symbols.

No crown or shield clip-art.

No over-embellished vintage crests.

No basic minimal sans logos that could pass for a tech firm.

No cheap gold gradients.
We’re seeking a logo that feels proud on a blazer and hoodie alike, carries heritage and clarity, and visually separates Burlington Sporting Club from every commercial fitness brand.

Kind regards,
Logan

From a designer's view point this is confusing

1. No crown or shield clip-art.
2. No over-embellished vintage crests.
3. No basic minimal sans logos that could pass for a tech firm."

This is very confusing because points 2 and 3 contradict each other

we are looking to be a modern club however we do have a heritage we are open to vintage modern if that works however the logos being provided are not luxury club caliber logos. think of it as what is a logo that would tell you this place is expensive and difficult to get into. I am giving you reference points as I feel from the beginning we have missed the target . The issue with over emvelished vintage crests it feels like the place is outdated. we need to be the in between.

Understood and thank you for the clarification. do you have real world example that convey this

does anyone know how to attach pictures here

Edit your brief and uplaod images

instruction here you will see a highlight showing where to add images

https://help.logotournament.com/article/172-how-to-edit-your-logo-design-brief

or you can paste a url here in the message section

Scott

If you are planning on continuing the contest yu will need to select at least 6 designer to continue or request an extension.

Scott