BrooklandsLogo Design Contest

Logo Design Contest
Contests / Brooklands

Brooklands has selected their winning logo design.

For $375 they received 347 designs from 40 different designers from around the world.

Logo Design Brief

Client
Rex
United States
What We Do
We develop personal financial strategies for affluent traditional families (age 30 to 50 with household income greater than $150k) that are looking to achieve the greatest satisfaction from their lives.

One aspect of developing their personal strategy is discussing the five healths: phyiscal, mental, relationship, spiritual and financial.
Industry
Financial
Color Preferences
No preference.
Our Ideas & Additional Information
Would like to use the icon and the brand "Brooklands" together or seperate. May use them as a watermark.

The business is named Brooklands in homage to the first purpose built auto racing track in the world (in England). I help clients build their "purpose" into a plan they can execute to achieve their goals hopes and dreams.
Themes
Refined
Complex
Classic
Secure

Entries

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Discussion

 
Rex
Client
How cool it is to see how you translated my words and input! Thanks. I may not have emphasized my desire for the logo/text to be part of my letterhead, etc. but to basically fall into the background. i.e. in my strong desire for my clients to understand that I work for them (not an insurance or investment company), it would be great if the first thing they noticed when they opened a letter from me is their name (not a logo).

#1 - I really like the lower case b and font - like the design overall. Other versions, perhaps without the star?

#5 - I like the simplicity but the overall design has to become more subtle.

#2 - There is something about this that has legs. I really wish I had an eye or education in this field so I could be more specific.

I'll be checking in again soon. Thanks again for your expertise!
12 years ago
 
Rex
Client
Great revisions and new entries. There was a big "a ha" for me with this one. I believe I have misled you with the slider that has modern on one side and classic. I think the roads are classic but the designs I keep leaning towards are the ones that are more modern.

#13 - like this because the icon is different. variations?

#15 - like this a lot better without the star! Again, the icon is unique.

#12 - really like the depth of the icon with the upper part in blue and the lower part in grey/black.

#9 - there is something I like about this that I can't put my finger on. The upper case B is tough because you get the "pair of lips" effect. Perhaps with a lower case b?
12 years ago
 
Rex
Client
Sorry for the slow feedback everyone, it was a long day. I have eliminated a bunch of designs I'm not interested in. Hopefully that will help. I have enjoyed what I have seen so far and there are a few designs I could work with. At this point, I would like to see something completely abstract. i.e. forget about what I wrote and design a cool icon with a lower case brooklands text with it. thanks again, this has been a great experience for me so far!
12 years ago
 
Rex
Client
I really like the new entries. Keep thinking abstract!! Have a great day, Rex.
12 years ago
 
Rex
Client
Wow, I really like several of these!! Thanks for the abstract ideas!

#81 - I like the way you merged the b and the l. The compass theme has a lot of legs. Can you make this theme more modern?

#71 - visually stunning and memorable!

#67 - I really like the different variations of this icon. it would work really well as a watermark.

#61 - this is just cool.
12 years ago
 
Rex
Client
Really enjoying thinking about how the latest entries could work. I'm getting to the decision point and am looking forward to declaring a winner tomorrow. Thanks for running with my request for modern/abstract designs!
12 years ago
 
Rex
Client
To all the designers, this has been a great experience for me. Thanks for sharing you expertise in this way!

Sincerely, Rex
12 years ago
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