Brole GroupLogo Design Contest

Logo Design Contest
Contests / Brole Group
$475
Prize Package
941
Logos
2 days, 20 hours
is when the Finalists phase ends.
Active
The Client is active with rankings & feedback.
Last Logged in: 2 hours ago (Excellent)
Last Ranked: 3 hours ago (Excellent)
Feedback Comments: 60 (Excellent)
Client
Contest Progress
Blind
4 days
Finalists
3 days
Selection
0-7 days

Logo Design Brief

Client
Australia
What We Do
Concreting of civil infrastructure, eg culverts & drainage, footpaths, traffic islands, bridges etc and any associated earthworks. Customers are government, government entities and large civil construction builders.
Industry
Construction
Color Preferences
Cobalt and silver grey

Must be these colours. Please don't use other colours.
Our Ideas & Additional Information
A graphic element combining the letters BG plus the words Brole Group. Our website is www.brole.com.au, which is about to undergo a major redesign.

Logo design is to be strong and bold. We do not want cute, or cartoonish images or script style fonts.

NO images of excavators, concrete trucks, roads or bridges. Logos with these images included are NOT what we are looking for.

NO gradient in the font colour. This is the style of our current logo and it cannot be replicated in embroidery for workwear.

Please DO NOT include these in your design:
* The "BG" in a cube or building block design
* the BG in a triangle or with a "superman" logo style
* logos that are just words.

We are looking for a logo that is more of a graphic/picture than words. Studies show that pictures are stored in a separate section of the brain to words and they are recalled quicker. Hence it is important to us that there is some sort of design element to the logo.

The logo will be used on our website, fleet, workwear and documents. So it needs to be adaptable to different mediums and sizes.
Themes
Masculine
Necessity
Modern
Refined
Secure
Style Inspiration

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Discussion

 
Client
Thank you everyone for your submissions. In 24 hours we have received many entries, we appreciate the time it takes to create and load an entry. Due to the volume of entries it is impossible to give individual feedback to each entrant. Providing a "ranking" or a "not interested" is the best I can do at the moment.

I have updated the brief to make our preferences clearer and give designers a better chance hitting the mark.

Please note: We are definite about our colours and will not be changing them. Any submissions not using these two colours is instantly sidelined.
3 days ago
 
Client
Thank you to the designers who let me know that you need to be ranked in order to gain more entries. I am working through the over 500 entries I have received and chatting to the designers and ranking. The issue is that there is no way I can get through them all today.

Many of the "BG" graphic designs are very similar. I know its hard as we are still in the blind phase. Your design may be sidelined, not because it is a bad design, but because it looks like many of the others.

Surprisingly we have also really like a couple of logos that just used the words "Brole Group" without a BG graphic element, so if you have some ideas, please feel free to submit.
3 days ago
 
Client
Here's a couple of design elements that we are finding common, but don't like

* The "BG" in a cube or building block design
* the 'E' in BROLE with the top of the E disjointed and/or in a different colour.
* the BG in a triangle or with a "superman" logo style
3 days ago
 
Client
Seems to be some confusion from my last comment. These are the elements we DO NOT LIKE.

Please DO NOT include these in your design:
* The "BG" in a cube or building block design
* the 'E' in BROLE with the top of the E disjointed and/or in a different colour.
* the BG in a triangle or with a "superman" logo style
* gradient or shading in the colours
* logos that are just words.

We are looking for a logo that is more of a graphic/picture than words. Studies show that pictures are stored in a separate section of the brain to words and they are recalled quicker. Hence it is important to us that there is some sort of design element to the logo.
2 days ago
 
Logo Designer
The question I have is: Are you looking for an abstract illustration of what you do instead of focusing on two letters... "B" and "G"
2 days ago
 
Client
We are open to both
18 hours ago
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