What We Do
Its a senior living facility specializing in care for seniors with Alzheimer's and dementia
Top Three Things to Communicate
#1 - care for resident
#2 - safety for resident
#3 - peace of mind for loved ones making decision
Our Target Audience:
The target audience are the caregivers or loved ones who care for an aging person who has Alzheimer's or dementia. Often this is a spouse or adult child, typically a daughter. The typical decision maker is a women who is in her 50s or 60s and helping her parent(s) find appropriate care. Memory care living is expensive and not covered by insurance so families are typically upper middle incomes and above.
The main color should be purple, like a grape, with an accenting green
Our Ideas and Additional Information:
Incorporating a leaf or sapling into the design. Purple ties into Alzheimer's and also is metaphor for the grapes/wine and aging yet the leaf/ sapling symbolizes the fragility, care and protection needed for one with memory needs.