BrightWire Logo Design Contest

BrightWire has selected their winning logo design.

For $675 they received 316 designs from 46 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
gcarlisle
United States

What We Do

We are a technology company that a completely outsourced IT department to clients in the healthcare, legal, and manufacturing industries. We offer help desk services, project implementation, security services, and CIO level consulting.

Our mission statement

BrightWire partners with forward thinking growth companies that strategically embrace technology to achieve business goals. We integrate the entire BrightWire team into our clients’ organization to become their single resource for technology needs. We engage our team to not just fix technology problems but to solve business challenges with unsurpassed service and innovative solutions. Through this collaborative effort, we are a force multiplier for client success.

Industry

Technology

Color Preferences

We have an existing logo that we are happy with the colors on.

https://www.brightwirenetworks.com/

Pantone Colors
Blue 287
Yellow 116

Our Ideas and Additional Information:

Our current logo has issues several issues we are trying to solve. The solution could be a new logo an font style or a revision to the exiting one. We are equally open to both.

1. The current logo only looks good on a white background.

2. The blue outline on Bright only show up well in paper print. It does not print well on promo items (pens, etc.) and apparel due to it being so thin.

3. When we initially designed the logo we had Bright in just yellow, but you could not see it well, so we added the blue border around the word.

4. The yellow lights rays in the logo does not print well on promo items (pens, etc.) and apparel due to the gradiation from yellow to white.

Themes

Complex
Necessity
Modern
Refined
Secure

Style Inspiration

Entries
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Contest Entries

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Discussion

Discussion

gcarlisle
United States
To all the designers - we are seeing many great ideas. Keep them coming!! Unfortunately well over 50% of them are being rejected due to not addressing the problems we are trying to resolved in our existing logo (see Our Ideas and Additional Information:). Issue 3, which is the "Bright" being yellow is especially an issue. It does not pop when put on a white background. We want the logo and text to be able to be put on any background color and look good, so just adding a black background to our existing logo is not really solving the issues we have.

Thanks to everyone who has submitted ideas!
2 years ago
gcarlisle
United States
All finalist. Please be aware that for the final logo we will want a layered .ai version of the logo along with some other common formats. We will let the winner know what formats we require, but they will be within the guidelines set forth by logo tournament.
2 years ago
gcarlisle
United States
All - We will be selecting a winner on 10/8/2018
2 years ago