Bridges Social Development (Bridges)Logo Design Contest

Logo Design Contest
Contests / Bridges Social Development (Bridges)

Bridges Social Development (Bridges) has selected their winning logo design.

For $375 they received 272 designs from 25 different designers from around the world.

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6th
#211

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#164

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#106

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#81

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#74

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#40

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#38

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#27

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#26

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#213

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#212

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#210

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#209

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#205

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#204

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#203

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#202

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#201

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#171

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#167

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#166

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#162

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#161

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#156

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#143

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#142

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#141

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#140

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#139

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#138

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#135

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#134

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#127

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#125

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#124

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#123

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#122

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#121

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#114

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#113

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#76

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#72

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#48

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#39

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#37

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Prefers others.
#170

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#169

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#168

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#109

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#108

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#102

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#100

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#86

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#85

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#84

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#82

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#80

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#79

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#78

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#77
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Discussion

 
Client
Thanks for the designs.

Entry #26 I really like the idea - it's a neat representation of human to human connection leveraging the bridge name. It also helped me realize that I'm looking for something that also shows some kind of growth, or development as we're focused on human capacity building.

Entry #27 This is the best of the 3. And it sort of signals growth or change based on the line being wider and then more narrow but it's indicated a downward direction instead of up.

13 years ago
 
Logo Designer
Thank you so much for the feedback =) I truly appreciate that...

I've uploaded #33 ...hopefully I'll be able to upload some more soon. Have a fantastic day!

Best regards,
Chris
13 years ago
 
Client
I like #37 the best - it's a subtle way to showing bridging and the upwards growth of the hands touching resonates growth in general. I do like the other one's, but they are almost too commercial growth, when we are focused on human wisdom, and community development. It's like a deepening and personal development, rather than economic growth we're looking for.

I'm wondering what it would look like in all capital for "BRIDGES"...

Thanks for participating!
Lindsay
13 years ago
 
Client
I like #37 the best - it's a subtle way to showing bridging and the upwards growth of the hands touching resonates growth in general. I do like the other one's, but they are almost too commercial growth, when we are focused on human wisdom, and community development. It's like a deepening and personal development, rather than economic growth we're looking for.

I'm wondering what it would look like in all capital for "BRIDGES"...

Thanks for participating!
Lindsay
13 years ago
 
Logo Designer
Thank you so much! =)

I've uploaded #38, #39, #40 ...Have a great day!

Best regards,
Chris
13 years ago
 
Client
I think I like the capitals better, but I'm wondering if you can use the same font you started with in capitals...I'm still trying to decide if I like the fading darker to lighter as you move up the letters as well...

Thanks.
Lindsay
13 years ago
 
Logo Designer
I've uploaded... #47, #48

Thanks Lindsay =) Have a fantastic day!

Best regards,
Chris
13 years ago
 
Client
Chris,

THanks for doing those two. Unfortunately the font isn't working - the i looks like a J and in general it's just feels a little too messy.

Happy Sunday!
Lindsay
13 years ago
 
Client
Sorry to take your logo off first rank - I personally really like the look and feel, but my communications team is struggling with the design, and how they can use it without words as an organization stamp.

Some people like the blue, and others think it's too close to waves and water, and we don't want the possibility of confusion to exist. It's still in the running, but not as near the top as it was before. If you have other ideas please submit them! :)

Lindsay

13 years ago
 
Logo Designer
Thanks for the feedback Lindsay =)

I uploaded some more design options... making them now usable as an organizational stamp with or without words(also tried to diminish the water/waves look and feel) hopefully i'll be able to upload some more before the time ends. I hope you had a great weekend Lindsay! Thanks again.

Best regards,
Chris
13 years ago
 
Client
Holy you've been busy!! Thanks so much for the submissions!

I personally really like the look, but my team isn't as much of a fan. They are almost too big and bold, and not subtle enough in the look and design. I haven't heard much about the new one's yet ..entry #81 I like, as well as #74 but the whole thing feels a little too big and bold, and I'm not sure how I feel about the yellow background in #74. Perhaps it's also just the font and size?

The bubbles while creating a nice stamp, separate the image too much from the words which makes the whole thing feel sort of disconnected..

I like the feel of entry #85 and #78 but still too bold and out there in the case of #85, and more like a tent in #78.

Overall I think we're looking for something softer, and more gentle in it's statement. Hopefully this makes sense? Did you have any questions?

I did have a nice weekend, although it rained a lot where I live which wasn't the best. Hope you enjoyed yours!

Lindsay
13 years ago
 
Logo Designer
created few more new concepts including #113, #114 letter "B" as initial of BRIDGES(with subliminal butterfly figure) =) ...depicts slow step-by-step stages of growing and social/human development(inner beauty and strength to full potential)

thanks again,
Chris
13 years ago
 
Client
Chris!
That's beautiful! Thank-you for continuing to design for us. Can you play around with the colouring inside the butterfly? Maybe a light blue instead of green for the bottom?? Or even the light skin colour from #114.

I'm definitely liking this look a lot - the final decision will be if we go with something that displays human connectivity as well. Hard to capture all in one design, and we have different opinions right now. For the unveiling potential part, and general look and feel of your #113 and #114..I totally love it.

Lindsay
13 years ago
 
Client
Also maybe see what it looks like to the side of the words instead of on top?

Lindsay
13 years ago
 
Client
Oh - sorry, I thought I made this comment already, but I was wondering what it would look like if the "B' butterfly symbol was actually the B in the "bridges" and you changed the font to match and build off of it?? This way the image is embedded in the title of the organization.

Lindsay
13 years ago
 
Logo Designer
uploaded some more color variations... and 1 with a hint of human connections =)

i will upload ones with icon on side instead of top shortly... and ones with the image embedded in the title too...

thanks =)
13 years ago
 
Client
I like the light blue better than the green, but I'm wondering if the spots in the butterfly can be human skin colours to connect it to various cultures and people?? Maybe yellow, whiteish, brown/black? or even a redish? Kind of similar to the two #124 but with the lighter colour very small because it stands out a lot!

Lindsay
13 years ago
 
Client
ha ha! I just read your comment, must have missed it -- I like the human connections you hinted at in the skin tones..i think the lighter colour should be one of the smaller shapes though because it stands out a lot!

Looking forward to seeing the one embedded in the title!

I do like the sideway version -- but I also like that's its flexible!

Lindsay
13 years ago
 
Client
Chris!

I'm loving it...seriously. I just need to show a few other people, as no one as seen it yet.

So many options, are you okay to iterate a few times during the judging process? There may be a few tweaks-- I don't really understand what happens once the contest closes.

Lindsay
13 years ago
 
Client
Chris,

I'm taking the designs to my team..thanks so much for participating! :)

Lindsay
13 years ago
 
Logo Designer
Thanks Lindsay =) I'm really loving it too! ...it has become so good.

Oh yes sure I'm fine with that... just let me know any tweaks needed. That's actually what the judging time is for... to make final adjustments so that the top logo will be refined to perfection.

Have a great day! I'm sure your team will love it too =)

Thanks again,
Chris
13 years ago
 
Client
Chris,

Well I knew it was going to be hard to lead a rebranding program, I didn't think it'd be so difficult to get consensus on concepts for the logo. Feedback from the new butterfly image is that it looks really old, and while the butterfly image for me is super powerful, our team is attached to the idea of human to human bridges or idea bridges - so the image of bridging needs to be reflected somehow and is lacking in the design.

I'm sorry to keep going back and forth like this. I need to take a break from looking at it...

Before you're final image idea came through I'd put a request in for an extension because i didn't feel I'd found what I was looking for just yet..this extension just occurred for our competition which I was hoping not to have to use but I'm going to have to open it again.

I know people have spent a lot of time already I'm increasing the prize money and I hope you'll consider refreshing your idea's and potentially coming up with a merging of butterfly and human bridging...

Perhaps it's too much to ask, but I think I'll know it when I see it.

Happy Tuesday!
Lindsay

13 years ago
 
Logo Designer
Thanks for the update Lindsay =) I truly appreciate that. Surely I will upload more new ideas potentially merging butterfly human bridging...

By the way I have to remove my "B" butterfly anyway, looks like somebody already used it ahead of me(I just got a PM from another designer) ...#105 ??? I didn't even noticed somebody used a butterfly as "B" already hehe. Will upload more soon though. Have a nice day Lindsay!

Thanks again,
Chris
13 years ago
 
Client
Oh - I didn't notice that either. Wow. You guys are tough on each other eh!

Look forward to see what emerges. Human Bridging Transformation -- in case you can't use butterflies at all.
Lindsay
13 years ago
 
Logo Designer
Oh i can still use a butterfly...but not as "B" anymore =)

will upload some more design very soon.

Thanks Lindsay!
13 years ago
 
Client
Too much like a butterfly, and not enough human bridging...#156.

Some of the feedback of the original B butterfly, was that it was too feminine...and almost like an avon feel. It needs to feel gentle, but powerful, both masculine and feminine. Human bridging, or connectivity in some kind of relationship building way...

Easy eh?

Lindsay
13 years ago
 
Logo Designer
thanks for the guidelines Lindsay =)

I uploaded #161 inline of relationship/building/connectivity ...more soon.

thanks again! =)
13 years ago
 
Logo Designer
another variation... top view of 4 persons with arms interlaced/joined together to form/build sort of a strong seat/tower

(This comment references Entry #162)
13 years ago
 
Logo Designer
another variation of the 4 humans(looking from top view) with arms connected to build sort of a strong bridge

(This comment references Entry #164)
13 years ago
 
Logo Designer
same concept but added more depth in the design... reduced the size of the other 2 persons(further defines different personalities)

also it helps to emphasize the "B" initial of bridges

(This comment references Entry #168)
13 years ago
 
Logo Designer
another variation of (top view) 4 humans connected and building stronger bridges using their arms

(This comment references Entry #169)
13 years ago
 
Logo Designer
main icon location and font variation

(This comment references Entry #170)
13 years ago
 
Logo Designer
I added a hint of flower on this one... almost same principle as the butterfly(unveiling/transformation into a thing of beauty as it grows and nurtured) ...and yes, not diminishing the human/connecting/building/stronger factor

just let me know any adjustment needed if any =) thanks again Lindsay!

(This comment references Entry #171)
13 years ago
 
Client
Thanks Chris.

Neat idea for sure! #169 and #168 with the B.I like the concept but it isn't really working.

I understand the link to "flowering" but I don't think it adds anything to it, but I do like that font best with the image.

The overall image - I like it better when it's symmetrical otherwise it looks like the two bigger people are powering over the other two.

There is something with the hands and other they are linking that isn't quite right either, two people are always on top, and you don't see the arms of the other two at all...it should be a full link maybe??

I really like the concept of the human arm bridges as connection - maybe it's just a matter of playing with the look a little. I like it but I'm not totally in love with it...sorry!

Lindsay
13 years ago
 
Logo Designer
new fresh idea! human pearls inside a shell... I hope you love it too =)

thanks Lindsay!

(This comment references Entry #201)
13 years ago
 
Logo Designer
made few more adjustments =)

(This comment references Entry #210)
13 years ago
 
Logo Designer
I've uploaded an improved version with variations #211, #212, #213 ...just let me know if there are any adjustments needed. Have a great day!

Thanks again =)
Chris
13 years ago
 
Client
Thanks Chris.

I liked the changes, but the overall look is very heavy, thick lines and deep colours. It's unfortunately just not what we're looking for.

I liked the feel of the shell and the people as far as the lightness and energy, but the idea isn't working for me or the team.

Sorry!
Lindsay
13 years ago
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