Our Target Audience:
Sellers of businesses: baby boomers (50-60 years of age), seeking a lifestyle change for various reasons (retirement, health, partnership difficulties, etc), predominantly male, business owners, hard working, emotionally attached to business, pride of ownership Buyers of businesses: 40-55 years of age, often employed in middle management at larger corporations, seeking a change, seeking prestige of business ownership, possibly an existing business owner looking to expand, strong net worth, predominantly male, strong entrepreneurial tendencies
Earning the trust of the client is of utmost importance to our business. Therefore, we like the idea of blue because of its associations to trust, loyalty, confidence, etc. Some other complimentary colors that are appealing to us are orange, purple, green and more neutral colors such as brown.
Our Ideas and Additional Information:
We are not opposed to a bridge being incorporated into the design, but we would really like to see some other unique ideas. Credibility is extremely important in this industry as buying or selling a business is a serious matter. For the majority, selling a business is a once in a lifetime transaction that is often emotionally charged. We would like the logo style to somehow exude a level of trust and confidence so that our clients feel comfortable that our company can help them move ahead with their transaction.