Thanks for this entry (#20), definitely one of our favorites so far - about the only thing we'd change is the spacing of breit and ideas - we want to keep these as two separate words.
Really like the little gray box in the corner of the logo - I hadn't thought of "outside the box thinking" before reading your comment - to me, it was the dot on an invisible "i" so the logo reads "B-i" or Breit Ideas in my head.
Yes SIMPLE is best in my mind. This logo will work well in 1 color or 2 colors.
Sorry for the delay in getting back to you and I really appreciate the positive feedback it is always very helpful.
My thought here was to slightly change the earlier entry. I did separate the two words as per your request. I also added a 2nd gray box. It just seems to change the dynamic a bit. It is a subtle reference to escaping the box as previously noted, but it seems to almost give the image of thought...and consequently growth.
The lowercase "i" has a head on top...getting a Breit Idea. It also has a lowercase "b" cut out of it in negative space....It appears to be slightly elevated. Because that's what a Breit Idea does. It elevates everyone it involves.
This one may be a stretch, but hey thats part of the fun of being an artist.
The idea is of NEW ideas...a butterfly is the very essence of change. I simply put an abstract "B" as wings and an abstract "i" as the body, in a concept about "breit" ideas taking flight.