Hi Paul,
Thanks for this entry (#20), definitely one of our favorites so far - about the only thing we'd change is the spacing of breit and ideas - we want to keep these as two separate words.
Really like the little gray box in the corner of the logo - I hadn't thought of "outside the box thinking" before reading your comment - to me, it was the dot on an invisible "i" so the logo reads "B-i" or Breit Ideas in my head.
Yes SIMPLE is best in my mind. This logo will work well in 1 color or 2 colors.