Brawl Nutrition Logo Design Contest

Brawl Nutrition has selected their winning logo design.

For $250 they received 137 designs from 24 different designers from around the world.
Contest
Logo Design Brief
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greglat1
United States

Slogan

Fuel For Fighters

What We Do

A scientific supplement company selling nutritional products to mixed martial arts fighters (think Ultimate Fighting Championship).

Industry

Sport

Top Three Things to Communicate

#1 - Scientific nutritional products
#2 - Specifically designed for fighters
#3 - Dark, edgy feel

Our Target Audience:

Males 18-30 years of age who train in mixed martial arts, grappling, Ultimate Fighting, grapplers, body builders. This is a dark and edgy sport, and we are trying to appeal to these fighters, but our product is scientific.

Color Preferences

Black or metallic with hints of red, yellow, or blue. Avoid pastels.

Our Ideas and Additional Information:

Links to other companies in this industry:
www.xyience.com (main competitor)
www.ufc.com
www.tapout.com
www.throwdown.com

Themes

Masculine
Gray
Loud
Necessity
Serious
Modern
Subtle
Expensive
Exotic
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

greglat1
United States
To all potential designers: take a look at the brands and companies surrounding the UFC, mixed martial arts, Brazilian jujitsu, K-1 and etc... companies like Axe, Monster, Throw Down, Tap Out, BSN, Zyience. Eventhough I think most of these suck, we are trying to target an audience that likes loud, metal, harsh, grunge, sex, and the like.

And to whoever wins this tournament, FREE PRODUCT as well....thanks.
13 years ago
greglat1
United States
Meenainc,
I like the use of the octagon in this logo. A nice reference to the UFC octagon. I would like to see some combination of Baco's logo with the octagon behind the fighter instead of the 'Fuel for Fighter' wording. That would be sick!
BN
13 years ago
greglat1
United States
Designers,
We are loving your entries! The BN owners would love to see someone who could combine the octagon and the fighter (Chuck Liddell...we think) into one big logo and make the letters a little smaller in relation to the octagon/fighter. We think this would look great on t-shirts. And, the dirty/grungy feel is really great. Again, thank you all.
BN
13 years ago
greglat1
United States
Okay, please disregard the last comment as, after further research, we realized that this figure is Trademarked by Chuck "The Iceman" Liddell.
13 years ago
greglat1
United States
Designers,
We would also love to see some unique designs with symbols unrelated to the octagon or fighting. For example, see www.throwdown.com (we love this company's logo) or Axe body spray. This industry if VERY tattoo friendly, so maybe look at Tattoo fonts and designs. Remember $250, future design work, and free supplements!
BN
13 years ago
00banned
United States
Hmmm ... Zyience is out of business. I'll give this one a try in a few.

:)

Sam
13 years ago
greglat1
United States
And please don't copy other people's logos..... http://www.icemanrx.com/
13 years ago
greglat1
United States
Xyience is not out of business, they simply chose to focus on drinks rather than supplements. Nevertheless, their logo is damn cool. Look forward to your submission

BN
13 years ago
greglat1
United States
For anyone looking for an image of a fighter to trace try this one: http://www.mmapassport.com/files/2008/02/mma-chuck-liddell.jpg

13 years ago
greglat1
United States
Again, we are looking to create an image that defines the brand and will be easily recognizable on the bottle and on window stickers and clothing. Nike has the "flying man" which we all know is Michael... We are looking for an image that captures the sport and is easy for people to recognize.

The link posted above would be a great thing to "trace" and have in black in white so when that is the only thing you see on the back of someone's car or on a gym bag, you relate it to UFC, MMA, and Brawl Nutrition. We will worry about the marketing, you guys just keep bringing the cool designs because we are getting closer.
13 years ago
bluecherrygraphics
United States
The designers cannot "trace" any image they don't own the copyright to and it's illegal to use someone's likeness in your trademark (they have to right to control how their image is used, especially commercial uses), and I believe the octagon is actually a trademark of UFC as well - I'd have to check into that to be sure, but I love TUF, etc. and I am almost positive at the ends of all their broadcasts it states that about the octagon/UFC.

Just FYI.
13 years ago
greglat1
United States
Blue Cherry,

Thanks for the info. An octagon is not trademarked for the UFC, but using wording like, "fuel for octagon cage fighting" or "octagon fighting fuel" would be off limits.

Thanks,
BN
13 years ago