Brawl NutritionLogo Design Contest

Logo Design Contest
Contests / Brawl Nutrition

Brawl Nutrition has selected their winning logo design.

For $250 they received 137 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Fuel For Fighters
What We Do
A scientific supplement company selling nutritional products to mixed martial arts fighters (think Ultimate Fighting Championship).
Industry
Sport
Color Preferences
Black or metallic with hints of red, yellow, or blue. Avoid pastels.
Our Ideas & Additional Information
Links to other companies in this industry:
www.xyience.com (main competitor)
www.ufc.com
www.tapout.com
www.throwdown.com
Themes
Masculine
Gray
Necessity
Modern
Adventure

Entries

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Discussion

 
Client
To all potential designers: take a look at the brands and companies surrounding the UFC, mixed martial arts, Brazilian jujitsu, K-1 and etc... companies like Axe, Monster, Throw Down, Tap Out, BSN, Zyience. Eventhough I think most of these suck, we are trying to target an audience that likes loud, metal, harsh, grunge, sex, and the like.

And to whoever wins this tournament, FREE PRODUCT as well....thanks.
15 years ago
 
Client
Meenainc,
I like the use of the octagon in this logo. A nice reference to the UFC octagon. I would like to see some combination of Baco's logo with the octagon behind the fighter instead of the 'Fuel for Fighter' wording. That would be sick!
BN
15 years ago
 
Client
Designers,
We are loving your entries! The BN owners would love to see someone who could combine the octagon and the fighter (Chuck Liddell...we think) into one big logo and make the letters a little smaller in relation to the octagon/fighter. We think this would look great on t-shirts. And, the dirty/grungy feel is really great. Again, thank you all.
BN
15 years ago
 
Client
Okay, please disregard the last comment as, after further research, we realized that this figure is Trademarked by Chuck "The Iceman" Liddell.
15 years ago
 
Client
Designers,
We would also love to see some unique designs with symbols unrelated to the octagon or fighting. For example, see www.throwdown.com (we love this company's logo) or Axe body spray. This industry if VERY tattoo friendly, so maybe look at Tattoo fonts and designs. Remember $250, future design work, and free supplements!
BN
15 years ago
 
Logo Designer
Hmmm ... Zyience is out of business. I'll give this one a try in a few.

:)

Sam
15 years ago
 
Client
And please don't copy other people's logos..... http://www.icemanrx.com/
15 years ago
 
Client
Xyience is not out of business, they simply chose to focus on drinks rather than supplements. Nevertheless, their logo is damn cool. Look forward to your submission

BN
15 years ago
 
Client
For anyone looking for an image of a fighter to trace try this one: http://www.mmapassport.com/files/2008/02/mma-chuck-liddell.jpg

15 years ago
 
Client
Again, we are looking to create an image that defines the brand and will be easily recognizable on the bottle and on window stickers and clothing. Nike has the "flying man" which we all know is Michael... We are looking for an image that captures the sport and is easy for people to recognize.

The link posted above would be a great thing to "trace" and have in black in white so when that is the only thing you see on the back of someone's car or on a gym bag, you relate it to UFC, MMA, and Brawl Nutrition. We will worry about the marketing, you guys just keep bringing the cool designs because we are getting closer.
15 years ago
 
Logo Designer
The designers cannot "trace" any image they don't own the copyright to and it's illegal to use someone's likeness in your trademark (they have to right to control how their image is used, especially commercial uses), and I believe the octagon is actually a trademark of UFC as well - I'd have to check into that to be sure, but I love TUF, etc. and I am almost positive at the ends of all their broadcasts it states that about the octagon/UFC.

Just FYI.
15 years ago
 
Client
Blue Cherry,

Thanks for the info. An octagon is not trademarked for the UFC, but using wording like, "fuel for octagon cage fighting" or "octagon fighting fuel" would be off limits.

Thanks,
BN
15 years ago
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