BrandNg (a blog)Logo Design Contest

Logo Design Contest
Contests / BrandNg (a blog)

BrandNg (a blog) has selected their winning logo design.

For $300 they received 115 designs from 37 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
BrandNg is a personal blog with commentary on marketing, branding, advertising and general business. The name is a play on words: my name is Eric Ng, so BrandNG refers both to the brands I talk about and to me and my so-called personal "brand."

The blog will be available at http://www.brandng.com

The logo itself should only use the single word "BrandNg" and should not include .com or reference to being a blog, etc. (unless it looks more ironic with those things!).
Industry
Media
Color Preferences
My preference is greyish blues and greyish browns. I am open to different colors, but would steer away from Green and Purple.

Please, no gradients or within the logo itself. It should be line art and solid color blocks only.
Our Ideas & Additional Information
(1.) BrandNg is about brands and marketing, so ideally, this logo will feel familiar to the advertising community. It can borrow elements from other familiar logos, but obviously not to the extent of copyright violation. (2.) The mark should be more of a logo and less of a type treatment, something that might have a slightly retro feel (eg. Starbucks). It should feel permanent and lasting. (3.) By creating a feeling of something long-standing, the logo would naturally contrast with the fleeting nature of this late-to-the-market blog. It would create ironic tension for the quirky pun created by my last name and the name of my blog. (4.) I am mostly interested in Emblems and Characters, but would accept a pictoral mark as well. (5.) At least for the initial round, I am also open to changes to the capitalization within the word as well (eg. "BrandNg" or "BrandNG" or "Brandng")
Themes
Necessity
Refined
Secure
Masculine
Complex
Gray

Entries

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Discussion

 
Client
Thanks for the entries everyone. I am impressed with the quality of work so far. A reminder that I'm not really looking for wordmarks. I am primarily looking at Emblems and Characters.
15 years ago
 
Client
#31 - interesting direction. Can you show me what you'd do if it were on a white background?
15 years ago
 
Client
#30 - what does the logo look like without the art? Did you draw the artwork yourself?
15 years ago
 
Client
Sorry for the late notice - decided to extend the contest a few days. Please feel free to ask questions. Hoping for more options that directly answer the brief. Thanks!
15 years ago
 
Client
#47 #80 and #18 are interesting ideas, though I think they could be improved in their execution
15 years ago
 
Client
#95 #94 - can you show me what this looks like with black hair?
15 years ago
 
Client
Thank you everyone for entering. I enjoyed seeing all of the different styles and ideas. It will take several days for me to make a final decision.
15 years ago
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