Maximizing genetic potential
What We Do
Brain NW helps individuals optimize athletic performance and prevent injuries through "brain training", and also helps treat brain injuries such as concussions.
Top Three Things to Communicate
#1 - Modern, technology-driven
#2 - Performance-related
#3 - The "NW" needs to convey "Action Potential" (Google it)
Our Target Audience:
Parents with kids ages 8-18 are the core market. They have two interests:
1. Maximizing athletic performance (making faster decisions, avoiding collisions) through brain training, or
2. Recovering from a brain injury like a concussion.
Modern, grey’s and blue's
more cyborg futuristic than organic
Our Ideas and Additional Information:
In BrainNW, Brain is the standout word. Bold. Strong. Stands out.
NW is connected, almost cursive, recognizable to some as "action potential" (resembling a heart beat). NW should have the Potential to be animated (picture a current going between the letters, signaling activity or function, like a heart monitor shows heart beats)