Hi Joshua, Thanks for the feedback. I understand the comment 100%, I did the design at in the wee hours, just to protect the ideas and see who would follow. I usually do not like to join a contest early, because too many people copy rather than use there own head to come-up with something unique. Already there are many copied designs, so this helps weed out who to watch out for. I will be entering more. but might have to wait. You may also keep an eye out for those using the concepts of others. Usually when a CH puts their foot down and calls out designers for copying, they get better quality work. When the contest gets out of hand then the CH also loses out by designer taking each other to "Logocourt" (That's were we settle our disputes. Lose a logocourt and the designer is removed from the contest as well as the all their designs.)
Do you have a website I can see? Do you also sell reinforced under plating and those types of items?
I look forward to developing more ideas and your comments.
Thanks!
Marcelo
BTW- Please review my portfolio and see if there is a style you prefer. Lastly, will the logo be laser etched, debossed or punched out.?
Hey Marcelo, I'm not necessarily wanting a jeep with the logo, but some simple object that can be identified with our brand. The logo will be laser cut out of the parts, not Laser etched. The design cannot have any disconnected elements. My eye currently gravitates towards the simple shield design that another user submitted. Not necessarily sold on that, but I like that it's simple and is a simple object that can be identified with our brand. I think I'll change the three primary words to describe what the logo should convey and include "freedom" in it. Not so much patriotic freedom, but freedom to go anywhere with our products. We don't have a website as of yet, but will start design on one as soon as the logo is finished. This business is a new venture and we are just developing our product line. Our products are built using specialty high strength steels with similar properties to titanium, but at a prices and weights lower than aluminum. No manufacturers in North America are currently developing off road armour with comparable metals or strength to weight properties.
Thanks for the feedback. OK, I wanted to be sure if it would be completely cut through or not. I think I still want will try some sort of identifier (icon), otherwise, you'll lose brand-ability, if it's not unique enough to be recognized and stand out. I know the process, so I'll just present new work, factoring out any freestanding and/or weak ends in the logo.
Thank you, Night Owl, I appreciate your correspondence.
I have made a general comment about this, but with your knowledge of the process and your understanding of our application, I wanted to personally comment and say that I am still searching for a logo which encapsulates the "Borderless" element of the business name. I am looking for something which is a visual example of being without boundaries (whether it be pushing the limits with our product ideas, overcoming physical boundaries while offroading, or how our brand offers a freedom to experience adventure).
I am interested if you have any other concepts that would portray some of these (or other) features of being "Borderless".
FYI - Keep in mind that Jeep will go after similar logos to theirs. In fact Hummer and Jeep were in litigation about the grill design. Note that when I did the front of a 4x4, I purposely made sure to not resemble a Jeep brand. Jeep has become the Starbucks and Apple Inc. of the automotive world, they go after everyone and anyone. :(
I will be presenting shortly some more ideas. I need to figure out how to best design what I have in mind without creating any free standing pieces.
OK I just entered all new version. There are no loose pieces and all will cut-out without piece dropping out. I custom made the letter too so that they can cutout without looking like a bad stencil. :)
I worked on these last night. (I did go with the Borderless theme, too) However, there are now entries that might conflict with what I had previously done. Because of the last public comment, I thought it might be best to maybe sit this one out, or at least see how the last day plays out. I might put a couple back later this evening. Thanks!
I like what you're doing, but you're spelling borderless wrong in a couple. Also, I don't want to see the off-road in the logo anymore. Just the "Borderless" or the "B" or an object representing it.
I saw the misspelling yesterday. :D That was also one of the reasons why I pulled some on these. The only reason that I reinstated those is to show you the other options, I had. And make sure that my custom lettering was not copied. The font I have been using is a customized version of Serpentine and Ethnocentric. I have several of the designs that have the shields also incorporated, also with just BOR. They were all done prior to your last public comment, but if you want to see them, let me know and I'll put them back. Also, keep in mind that you can mix-n-match. Since all the designs do not have any freestanding pieces which will allow to die-cut, I can take the layout or elements of one of my designs and apply it to another.
Thanks
Marcelo
Also, when you have a chance take a look at my portfolio and let me know if you want me to try any other style. you can also click on Private Message in my profile page if you need to send me any more info. We are not allowed outside contest while a contest is still ongoing, but communication between designers and CH's is allowed via their system. :)
Oops, I was referring to you as James because I was just in another automotive for the CH named James (just got the win a few minutes ago too, woohoo). Anyway, I have not forgotten about your contest. I am currently trying to get a matter resolved and have asked admin to check your comments to me from December 3rd. (Don't worry, admin's verification will be good for me and actually helps prove my point). I have request admin's intervention on Friday, but admin is sometimes not available during the weekend. If I can resolve this matter in time then I do plan in submitting some fresh ideas with the new criteria. :)
Thanks again, hopefully, I'm still in Top 5 and can then dedicate my time on just designing. LOL
I'm not entirely sure what you are referring to in regards to needing admin verification. Was there an issue and you were being blocked from making submissions? I hope there wasn't an issue because of anything I did!
My business partner and I extended the "Open" phase for 24 hrs (now coming to a close) and are reviewing all of the submissions coming in.
Thanks again for your submissions.
P.S. Totally unrelated to our own logo, I saw the "Winery Geek" logo that you made and really like the branding for that application - nicely done.
Thanks for getting back to me. Absolutely nothing you did the issue was resolved with Admin help. I was not be blocked per se, but it took up my whole weekend and left me in a dilemma as whether to enter more deigns or not. Admin was able to look into it and agreed that I was in the correct. (You may have actually helped me with you comment on December 3. ) Anyway, no harm, no foul, maybe a bit of a slow down, but I think everyone is back on track. Ultimately the affected are the original Top 5, since there are now some new faces to contend with. I am trying to make up some lost ground here, I still look forward to being able to present dome new ideas based on your changes. I did enter some of the ones that I thought I would not, but my time is now running short. I have to run to pick up my kid from school, but will get back on this when I get back. :)
BTW - With the new designs I went a bit more "hardcore". Would you rather I design with the laser cuts in mind. I don't mean design them just for the cut, but rather "with" the cuts in mind for future use. Something which will be an easy transition. Depending on the design, some will never appear translate well with the cuts. The fix may be two different versions down the road, which may confuse the branding. Hope that makes sense. LOL
I appreciate you keeping the cuts in mind. Long story short, the logo itself doesn't have to be "cuttsble", we can always use a slimmed down and simplified version for the laser cutting. Many other competitors simply cut their name into their products rather than their logo and full brand.
Here are my ideas: #345 and the like = raw looking logo. #420 = the name incorporated in the compass rose #411 and the like = World map to reflect the brand being "Borderless" #415 and the like + barbwire to show a fences won't contain it. Also the barb wire resembles front bumper.
OK, maybe a bit "old school" here LOL I understand the new change in direction, but feel the when I try to go abstract it is getting so far from the original brief. I'm finding hard to not incorporate a bit of "adventure", "freedom to move", "off-roading"... something related to the product and lifestyle.
My idea in these latest entries plays off the Armoured Rhino. Actually based on the Indian Rhino and/or "Dürer's Rhinoceros". I also did a few version using a White Rhino, which, to me, has a more rugged and robust appearance. I felt the Rhino was a good representation of the product, tough, strong and rugged. On some I still included the compass rose, since I think that is still a good choice. Even JEEP names a model The Compass. What I did also do, but did not submit was to incorporate the compass on the rhino itself. It ended up looking like crosshairs, seconds before being shot. LOL Not the kind of thing that promoted your product. Anyway your thought and feedback would be appreciated. I kept the typeface the same, but that can alway change if you prefer.