BoonwireLogo Design Contest

A networking site that helps athletes, ages 8-18, evaluate and elevate their potential for college sports.

Though we’re not firm on a color, we’d potentially like to see blue and white used. We believe it can convey a “Varsity Blue” type of image; which would be good. The tone of the colors should relay this idea of cool, effortless success.

A circular logo might be best for this project, as at some point it may be placed on a patch. It will definitely be placed on Tshirts. Simplicity is a must. We would like to go in the direction of the following logos:

Beats by Dre headphones
Apple computing
Target
Nike Swoosh
Brooklyn Nets
NY Yankees

It’s worth noting that at some point we may branch out and assist our members with more than their athletic pursuits; (i.e. academic, artistic and career). So, the logo should convey the idea of being successful period; not just success in sports. Also, we may want to single out the word Boon as identifying someone who has used our service to achieve success. So, there should probably be some distinction between the words Boon & Wire.

Lastly, if there is any image that conveys what we do it is probably the image of the Bell curve. The idea is to give people the tools to move beyond average. If that can be done in such a way that it does not simply convey the image of just a bell; the bell curve may be a good direction.