You drive it there...we drive it back
What We Do
We provide safe rides home for people in their own cars. (we drive a foldable scooter to their car...fold it up, put it in their trunk then drive THEIR car home...unfold the scooter and drive the scooter back)
Top Three Things to Communicate
#1 - We're a safe, easy/hassle free way to get home w/ YOUR car
#2 - we're FUN, hip, and unique!
#3 - we handle everything...just sit back relax and wake up in the morning with your car
Our Target Audience:
age: target audience is 21-35 years of age.
lifestyle: Social people who enjoy going out on the town and having a good time, but are mature enough to know they need a safe ride home.
location: urban areas/college towns...places with a lot of night life going on
education: well educated
green and white
Our Ideas and Additional Information:
We'd like to use a symbol that represents a boomerang...it could be realistic or slightly abstract, but our goal is to represent a boomerang...and our concept of "you drive it there...we drive it back"