Bondi LacesLogo Design Contest

Logo Design Contest
Contests / Bondi Laces

Bondi Laces has selected their winning logo design.

For $375 they received 322 designs from 32 different designers from around the world.
1st
#300

Withdrawn

5th
#291

Withdrawn

6th
#220

Withdrawn

7th
#219

Withdrawn

10th
#119

Withdrawn

New
#322

Withdrawn

New
#321

Withdrawn

New
#320

Withdrawn

New
#319

Withdrawn

New
#318

Withdrawn

New
#317

Withdrawn

New
#316

Withdrawn

New
#315

Withdrawn

New
#314

Withdrawn

New
#313

Withdrawn

New
#312

Withdrawn

New
#311

Withdrawn

New
#310

Withdrawn

New
#309

Withdrawn

New
#308

Withdrawn

New
#298

Withdrawn

New
#295

Withdrawn

New
#294

Withdrawn

New
#293

Withdrawn

New
#292

Withdrawn

New
#247

Withdrawn

New
#245

Withdrawn

New
#244

Withdrawn

New
#242

Withdrawn

New
#241

Withdrawn

New
#240

Withdrawn

New
#207

Withdrawn

New
#131

Withdrawn

New
#94

Withdrawn

New
#55

Withdrawn

Prefers others.
#307

Withdrawn

Prefers others.
#301

Withdrawn

Prefers others.
#299

Withdrawn

Prefers others.
#290

Withdrawn

Prefers others.
#248

Withdrawn

Prefers others.
#246

Withdrawn

Prefers others.
#243

Withdrawn

Prefers others.
#216

Withdrawn

Prefers others.
#130

Withdrawn

Prefers others.
#129

Withdrawn

Prefers others.
#125

Withdrawn

Prefers others.
#124

Withdrawn

Prefers others.
#123

Withdrawn

Prefers others.
#122

Withdrawn

Prefers others.
#121

Withdrawn

Prefers others.
#120

Withdrawn

Prefers others.
#106

Withdrawn

Prefers others.
#100

Withdrawn

Prefers others.
#99

Withdrawn

Prefers others.
#90

Withdrawn

Prefers others.
#87

Withdrawn

Prefers others.
#65

Withdrawn

Prefers others.
#52

Withdrawn

Prefers others.
#51

Withdrawn

Prefers others.
#19
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Discussion

 
Client
would you be able to attempt different fonts especially for the word 'laces'. Different variations of font's and spacing's for the word bondi we feel maybe interesting also

we quite like 106, we would prefer a bit more black in the logo, a couple of the submissions have too much blue at the moment
10 years ago
 
Client
We also prefer to keep the word bondi one shade of blue, one letter within the word bondi can have different shades of blue/black
10 years ago
 
Logo Designer
Thanks for the feedback. I am really liking where this is going, not too worried about the color at this moment. Ultimately it has to work as a single color. I would rather work on the structure, then we can choose what things are which color.

Best regards
Dave



10 years ago
 
Client
119- bondi and laces needs to be different colours, possibly black and dark blue, Don't like the font and size of laces text, we do like what you've done with 131, however we're not a fan as inverted text as it looks cheap for premium brand.
10 years ago
 
Client
55- we like the word bondi, hate the laces part. Again should only have 1 tone of blue to keep the premium look.
10 years ago
 
Client
94- i like that it resembles a flag, however play around more with it as this looks cheap
10 years ago
 
Client
Hi,

Some comments,
216
Try different seagull variations and sizes
Change the font of the word 'laces', 'laces' word must be same width as bondi
We're don't like to tones of blue in the logo could you attempt
i) all black
ii) word BONDI in black and word laces in navy
iii) word BONDI in navy and word laces in black


131
Try other varitions of the word laces
Try other variation of the wave going through the words as long as it still looks like a shoelace
if you could attempt the 3 colour pattern for this design as well -
i) all black
ii) word BONDI in black and word laces in navy
iii) word BONDI in navy and word laces in black

55
Try darker version of blue and black
Try different laces font, make laecs the same width as the word bondi

10 years ago
 
Logo Designer
Hello Bonilace, Thank you for the explicit feedback. I will see what I can do and post updates later today or early tomorrow.

Regarding the font style for "laces" Can you provide any more direction on this? Is there a font that you like?

Best Regards
Dave
10 years ago
 
Client
that's fine, we understand quality work takes time.

with laces we prefer something simple like #119, something easily legible
10 years ago
 
Client
Hi,

We really like your new entries, especially 246. We feel the word "laces" is lacking, if you could try some more variations similar to 119 where it's quite strong/bold/legible/simple

We love new placement of the lace/wave that goes through the word 'bondi', looks really good, are there any other variations you can think of for the lace/wave, we really like the concept
10 years ago
 
Client
Try your 219 laces font, and also try making it a rope
Remove the seagull idea
Try making the bondi word black
Try making the laces word black
10 years ago
 
Client
Try using your 131 laces word styling on the rank #1 logo.
Also try several different lighter shades of blue.
10 years ago
 
Logo Designer
Hello Bondilace. Try to let me design :) - I mean that in the best possible way.

Your lists are coming across a bit like commands.

So, lets work in single color and get the design set since Its highly unlikely that you will choose logo solely based on color. The we can choose a color scheme - (which at any time can be changed even when you have possession of the logo).

Best Regards
Dave
10 years ago
 
Client
Hi Dave,

Apologies, we're on the run and usually try to keep message's short and to the point as much as possible.

So let's start again;

Design wise: we like 246, We feel the word "laces" is lacking, if you could try some more variations similar to 119 where it's quite strong/bold/legible/simple. If you could use the "laces" font from 219 we feel that may work. Also the font from 131 may work for 'laces' (purely suggestions).

We love new placement of the lace/wave that goes through the word 'bondi', looks really good, are there any other variations you can think of for the lace/wave, we really like the concept

Because we're not designers we find it a little difficult for us to imagine the colour, we feel the tone of the colour we use would be quite important we would like to see some of the black and blue mixes that we suggested earlier, it would really help with our decision process (the blue from 119 we feel looks quite nice as well, if we could see that blue one 246's design that would be great)

Sincerely,
Nelson


10 years ago
 
Logo Designer
Hi Nelson. #300 has a bit more air in the spacing. Better read, especially at smaller sizes.

Also the logo is a perfect tile, ended to end. :)

As far as variations of the wave go, yes I have done quite bit of playing with this. This is the solution I came to and like the best for concept and design.

Best
Dave
10 years ago
 
Client
Great work. We like the logo changed to the 119 blue colour as the light blue reflects the beach better.

For the Laces font we definitely prefer the non-cursive font. Can we try more font variations and widths for Laces?

Wed like it to look more crisp and clean, something about that Laces font just didn't sit right.
10 years ago
 
Client
300 is great, however we'd like to see more variations over these next 6 days.
Can we see some dashes and interesting twists additions on the word laces?

Can we please see 301 however make the laces less prominent than the word Bondi whether it would be to change the style of the rope or make it smaller?
10 years ago
 
Client
Can you also please tell us what the Bondi word font is?
10 years ago
 
Client
Can we please see 300 in a few lighter shades of blue?
10 years ago
 
Logo Designer
300 is great, however we'd like to see more variations over these next 6 days.
Can we see some dashes and interesting twists additions on the word laces?

There will be a limit. Consider for a moment that I have done quite a bit of this in my own creative development of this and presented the options I like. It is often is the case that less is more.

----
Can we please see 301 however make the laces less prominent than the word Bondi whether it would be to change the style of the rope or make it smaller?

Posted #307

-------
Can you also please tell us what the Bondi word font is?
Veneer

-------
Can we please see 300 in a few lighter shades of blue?
Blue by Moonlight?
OR Blues by summer sun?
Think about it :).

You can help me out a little here by finding a color you like on the internet and sending me a link to it. I will make it that color for you. I am sure you understand that the color on my screen and your screen are not precisely the same.

Best Regards
Dave

10 years ago
 
Client
Thanks for getting back to us.

We're not 100% happy with the laces font yet for our rank #1, not sure if its not bold enough, can we see some more variations that look clean like your current one does?

Based on the colours from here: http://en.wikipedia.org/wiki/Category:Shades_of_blue

Can we please see the following: Azure, Dodger blue, True blue and Bleu de France
10 years ago
 
Logo Designer
Hi again, I have posted a few options. The colors picked are very very close to each other.

I will try a few more later today. If you have any specific feedback, please let me know.

Best regards
Dave
10 years ago
 
Client
Hi Dave,

We quite like the spacing trick you did with #300, could you try one or two more variations with more 'air' in the spacing to see if it will look even better

sincerely,
Nelson
10 years ago
 
Client
one or two more variations of #300*
10 years ago
 
Client
Hi,

Regarding the shades of blue, thanks for that. They've actually turned out a lot lighter than we expected. Could we give "international klein blue", "Egyptian blue" and "midnight blue" a go? thanks

Sincerely,
Nelson
10 years ago
 
Logo Designer
#317 - more air

#318 - Midnight Blue

#319 - Egyptian blue

There is no real perceivable difference between "international klein blue" and Egyptian blue. They look identical.

Best regards
Dave
10 years ago
 
Client
Hi Dave,

Thanks for that,

On our website we have alot of instances where we'll have to use the logo against a black/navy background. Could you create a couple more inverted logo designs on black and navy backgrounds (similar to #315),

Could you also make one where it's black background and the word "bondi" and "laces" is in white.

Sincerely,
Nelson
10 years ago
 
Client
Could you also include a blue background and the word "bondi" and laces" in white (our main concern is the dots that go over the word 'bondi' and how that will turn out)

Sincerely,
Nelson
10 years ago
 
Logo Designer
Hello Nelson, I will post some updates later today. Not sure what you mean by "dots". Can you explain?

Dave
10 years ago
 
Logo Designer
#320 and #321 are a couple of options for you in white as requested. I took the dots to mean "texture" :)

Just to let you know that the color options and bacground colors would be a included in a spec doc that will typically look like this http://designdsmith.com/logo_spec.pdf

The document would be fully editable Illustrator vector file and you can change the colors when or if ever needed.

Best Regards
Dave
10 years ago
 
Client
Hi,

Thanks for the changes, the inverted logo's look great.

Could we see the exact design of #300 with the blue colour from #316 (we really like that tone of blue), continuing on could you then create one with a purely white background and one with white as a layer so we can have a play around with it.

Could you also send through layered PSD versions or pdf versions for us to edit on photoshop.

Sincerely,
Nelson
10 years ago
 
Logo Designer
Hell Nelson, #322 on white

Yes, I can supply a hi res layered psd for you as well as the illustrator eps file. You will also have my contact info so you can reach me anytime. I would love to help you develop this into a great brand.

Best regards
Dave
10 years ago
 
Client
Hi,

Could we see the exact design of #300 with the blue colour from #316 (we really like that tone of blue)

10 years ago
 
Logo Designer
Hi Nelson, #322 on white. The same color as #300, except on white.

Dave
10 years ago
 
Client
Hi Dave,

Sorry I'm a little confused, so we want to see #300's design in #316's colour (the blue).

Your saying #322 is the same colour as #300, what does this have to do with the colour use for #316?

Sincerely,
Nelson
10 years ago
 
Logo Designer
Hi Nelson,

#322 and #316 are the same color as well. Do they seem different? Perhaps because of the white instead of gray background? The texture is transparent so the background comes through.

Dave
10 years ago
 
Logo Designer
Maybe because one is slightly bigger? As the logo gets smaller the texture fills in. Thats a good thing as it will hold together at smaller sizes.

Dave
10 years ago
 
Client
Hi Dave,

No problem, thanks for all your hard work.

Sincerely,
Nelon
10 years ago
 
Client
Thankyou,

Great work!

Can you please email the psd version to chan.j.nelson@gmail.com ?
10 years ago
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