Sponsored by the Chaney Family Foundation
What We Do
We are a public health extension of the Purdue University College of Pharmacy who are providing community outreach, education, and treatment.
Top Three Things to Communicate
#1 - Public health focused
#2 - Provided by a College of Pharmacy
#3 - Responding to crisis, promoting safe and health communities
Our Target Audience:
The logo will be used on marketing materials, as well as on magnetic signage for mobile (cars) units that will enter high risk community areas and provide education and training. The target audience will range from high profile decision-makers to donors, to patients. Our target audience will be adults, male or female in a variety of income levels and occupations. Most will be healthcare and academia related.
Purdue University's official colors are Old Gold and Black. It would be important to try and include these.
Our Ideas and Additional Information:
You will note our brand/name includes the traditional Rx symbol for pharmacy. Highlighting this would be appreciated. (BoilerWoRx)
Otherwise, incorporating the slogan, while keeping the visual clean will be key as we seek to creative a recognizable brand on campus and beyond.