Body Wisdom NutritionLogo Design Contest

Logo Design Contest
Contests / Body Wisdom Nutrition

Body Wisdom Nutrition has selected their winning logo design.

For $275 they received 73 designs from 15 different designers from around the world.
1st
#29

Withdrawn

10th
#43

Withdrawn

New
#42

Withdrawn

New
#31

Withdrawn

New
#28

Withdrawn

New
#32

Withdrawn

New
#27

Withdrawn

New
#30

Withdrawn

New
#49

Withdrawn

New
#48

Withdrawn

New
#47

Withdrawn

New
#46

Withdrawn

New
#45

Discussion

 
Logo Designer
Hello,
Here is my idea for your consideration.
If you have any suggestions, please let me know.

Thank you!
13 years ago
 
Oh my gosh, I love this! Very clever image! I'm not so sure about the orange - can we maybe switch that to a purple (it's the color of wisdom)? Or maybe have the person and "Body Wisdom" in a purple and "Nutrition" in the green with the slogan in purple? Can the slogan also have a font that is a little more curvy? A little bit like the business name, but not the same. And I would also like the emphasize the word "Your" with bold or something.

You are definitely capturing the feel of what I'm looking for. Thank you so much!
13 years ago
 
Logo Designer
Nice to hear that! I'm glad that you like it.
Here are couple of variations as you suggested.
If you have some other suggestions , please feel free to let me know.

Thank you for the nice words :)

13 years ago
 
Ok - #29 is my favorite now. I like the alteration of colors in the text, and I absolutely love the way the green leaf/dotted "i" contrasts with the purple text. Can we try putting the slogan in italics? The size and bolding on that is great.

The other idea is that my eye is really drawn to the triangular part of the figure - I think because it's a solid color. Is there a way to add a faded area to that part, like is on the head and leaves, that would look good?

Thanks!
13 years ago
 
Logo Designer
Hello,
Here is the revision as you suggested.
The slogan is in italic and in entry #42 the figure with faded area.
Hope you like it.

if you have any other suggestions, just let me know.

Thank you!
13 years ago
 
OK, after going over all your designs with a couple of people who know more about branding and design than I do, I'm still ranking #29 as my first choice. They reminded me that I should have no more than two fonts, and that I needed to visualize what it will look like in black & white. So simpler is better! :)

Sorry for the extra trouble, but it's so helpful to see everything before I choose! Thank you.
13 years ago
 
Logo Designer
Hello,

The people that you have talked are totally right. A good logo should look great when its black on white background and inverse. Also it shouldn't be used more than 2 fonts and usually it is used up to 2 different colors. Very important is one brand to be recognized with and without the brand icon.
Thats why I am using only 2 colors and only 2 fonts. One is for "Body Wisdom" and "Nutrition" and the slogan are also one font.

#46 the logo in black and white version and #47 inverse
#48 different color background
#45 only the icon
#49 only the wordmark just to show you how easy recognizable is the name because the font is edited. Unique letter "W" and unique letter "Y". Also a unique touch is the leaf as the dot on letter "i"

If you have any other suggestions or revisions please feel free to let me know.

Thank you!
13 years ago
 
Thank you so much for showing me all those options - that is super helpful and helps me understand what it will look like in different uses and circumstances! :)
13 years ago
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