bluetortoise.co.uk Logo Design Contest

bluetortoise.co.uk has selected their winning logo design.

For $250 they received 86 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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dooglestar
United Kingdom

What We Do

Offers an alternative to a conventional estate agent, where you get to sell your property yourself. Sellers advertise and hook up with potential buyers through ourselves.

Industry

Real Estate

Top Three Things to Communicate

#1 - professionalism
#2 - Ease of use
#3 - Approachability/Friendliness

Our Target Audience:

The target audience are people who are willing to think outside the box, as this enables them to save a lot of money. The age group is most likely going to be 35-50 but there will be a small percentage either side. Income will probably be low to medium income, but high enough that they were able to afford their own property. I believe the site would mostly be visited by males. The main point of the site is for people who are willing to follow the guidelines and go it alone.

Color Preferences

Thinking Dark Green/Blue - Especially as the name is blue tortiose
But if anybody feels like coming up with a completely different colour scheme then feel free to experiment
On the text please can there be no capitals

Our Ideas and Additional Information:

Only logo idea i have is that the tortoise uses their shell as their house, and the business focuses on property, so some sort of play on the tortoise wearing a house, but you guys/girls are the experts so run with what you feel looks good, my mind is not artistic at all.

Themes

Modern
Adventure
Colorful
Bright
Loud
Necessity
Serious
Refined
Exotic

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

TahiaDesign
Argentina
Hi dooglestar,

if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
it contains some important info that I'm sure you will find very helpful.
thanks!

Nat
13 years ago