What We Do
Our brand (Blankkit) makes blankets for camping/ outdoor use and enjoy traveling. The blankets are designed with hidden pockets which can be stuffed full of your clothes from your backpack to make it as warm as you need it to be when the temperature drops.
Our target audience enjoys hiking, camping, campfires, exploring, being sociable, and enjoy small creature comforts. They like unique, subtle brands.
Also please feel free to go wild and suggest your own ideas.
Our Ideas & Additional Information
I like the idea of the word being the logo and or a symbol that can be used with or without the wording.
It has to show warmth to the design, not necessarily defined by colours.
UPDATE: Thank you all for your entries so far great starting points. I cant get back to you all individually so thought I would give general feedback here.
Its become apparent that we are leaning more towards lifestyle branding. Something that shows the spirit of being outdoors and of being warm.
It's getting hard to choose a clear winner as there are lots of great designs coming in.
Its also becoming clear that an ICON/ Logo is becoming more important to sell the lifestyle of the brand. Trying to move away from showing icons that portray blankets. The blanket design will be more of a duvet-style blanket than a flat thin blanket. So think puffy warm duvet.