What We Do
We are a nationwide trucking firm that uses show class trucks, and wants to show an air of exclusivity and secrecy in using our service for hauling "high value" loads.
Top Three Things to Communicate
#1 - exclusivity
#2 - high value
#3 - discrete
Our Target Audience:
Our preferred clients/shippers are nationwide manufacturers and distributors who need "high value" freight picked up and delivered on-time, and transported securely and discretely. They demand experienced owner/operators with high quality equipment, and range from producers of copper, aluminum, electronics, government, equipment, and glass.
Subtle, not bright. Our trucks and trailers are high gloss black and chrome show trucks.
Our Ideas and Additional Information:
Logo has to be clean and easily fit within a "square" area that can be applied to our trucks and/or trailers with vinyl lettering applied. I have not determined the color(s), and currently have lettering on the truck that is somewhat copper/orange. Keep in mind this current lettering is being removed and replaced with this new design. Its important that it not be a "stark" color, rather something that leans toward reflecting exclusivity and class. I have no aversion to playful, but we have only "show class quality" working trucks on the road. Image is everything and we keep our equipment very clean and polished.
The logo and name should read "Black Label Freightlines" with smaller text showing Scottsdale, AZ, and, 480-363-5161. Fonts used should keep in mind that we will also have to print and apply vinyl lettering and numbers that will only be 1-1/2" tall, so very thin fonts will be difficult to apply. A photo of one of our trucks and trailers is attached so you can see the investment we have in our equipment.
With classic Black / Chrome Peterbilt 389 working show trucks, and black trailers, we are a nationwide trucking firm. We want to show class, with an air of exclusivity and secrecy in using our service for hauling "high value" loads. Avoid the cliche "lines down the highway", or "truck clipart".
Please read my ideas. No clip art.
Also. This will be printed in vinyl so gradients may NOT work at all.
Apologize I can’t sort or reply faster. I still drive 11 hrs a day, so appreciate your patience.