Bits on Disk Logo Design Contest

Bits on Disk has selected their winning logo design.

For $275 they received 199 designs from 31 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
alexras-bitsondisk
United States

What We Do

Bits on Disk, LLC is a consulting company focused on solving data engineering and data integration challenges for businesses large and small. We provide expert advice, training, and custom software solutions that help businesses take control of their data and make it work for them in a cost-effective and scalable way.

Industry

Technology

Color Preferences

Honestly not sure. It would be good to have something that will show up well both in grayscale and color, as well as something that will show up well against both a dark and a light background (don't know if logo variants are a thing we can do yet).

Blues and shades of gray would be good, I think. Maybe some green in there, but only if it makes sense.

Our Ideas and Additional Information:

The business name, "Bits on Disk", is a reference to how data is stored on computers - as collections of bits of information (zeroes and ones) on some storage device.

One iconic association that many target customers will have with data engineering and data integration is the database "cylinder", often used to represent a database in software architecture diagrams. I've attached an example; it doesn't have to be shiny, but the whole "three cylinders stacked one atop the another" is the basic image that you see all over the place.

Another image that customers may associate with data management is the hard disk drive (see second attachment).

Another thing that I've seen just from googling around a little is playing with the notion of "bits" as pixels (like in 8-bit video games like Super Mario Bros, say) or as little squares. I've attached a couple logos that make interesting use of that concept.

Of course, feel free to take or leave this as you see fit.

Themes

Simple
Necessity
Modern
Refined
Secure

Style Inspiration

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