Bitbucket Logo Design Contest

Bitbucket has selected their winning logo design.

For $350 they received 233 designs from 54 different designers from around the world.
Contest
Logo Design Brief
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jespern
Netherlands

Slogan

We're here to serve.

What We Do

We're an online hosting site for Mercurial repositories (rather technical stuff, has to do with version control, like subversion or CVS.)

Industry

Internet

Top Three Things to Communicate

#1 - Reliability
#2 - Innovation
#3 - Professionalism

Our Target Audience:

Developers, tech oriented companies.

Color Preferences

Blue, Gray

Our Ideas and Additional Information:

Our current website with logo: http://bitbucket.org/

Current logo looks more like an icon, and we want to move away from that.

Themes

Refined
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

jespern
Netherlands
Just as a sidenote: It needs to work well on light backgrounds, like pure white and also light gray.

I'll keep posting thoughts/criticism as entries come in.
13 years ago
jespern
Netherlands
I should note that we are considering allowing text-only logos (no bucket, or the bucket could be part of a letter, or something like that.)
13 years ago
jespern
Netherlands
OK, thanks everyone for your submissions, and now for the first round of feedback.

Some of them are a bit too "verbose", like #5, #6 and #7. The flying bits on #14 and #15 are nice, but they make the logo too noisy. #24 and #25 are too tall and also a bit too verbose.

What we like best so far is the "one row" submissions, like #1, #2, #18, #26 and #27. The logo needs to fit into many purposes, like on the top of a website (like we have currently on bitbucket.org), business cards, and possibly print (including stickers, etc.)

It would be nice if the font used was a bit more sophisticated and timeless, rather than something "playful" or standard (verdana, arial). We like Akzidenz-Grotesk (http://en.wikipedia.org/wiki/Akzidenz_Grotesk) and Myriad (Pro also.)

In short, the bit metaphor is good, but needs to be refined a bit, same goes for the bucket. Neither of which are *required* to be in the logo. The slogan isn't required either, as we can add that ourselves.
13 years ago
scottuk
United Kingdom
You should rank this contest , we don't know what exactly you want
13 years ago
jespern
Netherlands
Thanks, Scott. I've marked a bunch as interesting and some as non-interesting. The rest I've left, since we're not loving, nor hating them.

Hope this helps.
13 years ago
Dragonfly
United States
Could you please rank some logos beyond the contest winner? We all put precious time into creating these logo ideas and would really appreciate a few minutes of your time.
13 years ago