What We Do

Bison Home Service offers heating, cooling, and water heater services to homes. The ideal customer is a senior woman, however, we would like to portray a strong masculine look for the logo that instills confidence for the target audience.

Industry

Color Preferences

We are open to different color combinations. Ideally, we would like to have a neutral color paired with a pop of color.

Some combinations we have considered are:
- dark gray with orange-red
- gray with blue
- muted blue with orange-red

We would like to see other color combinations as well.

Our Ideas and Additional Information:

We would like to keep the logo simple for longevity, yet bold. We would like to see a bison incorporated in the logo. One of our main concerns is readability for the logo text. "Bison Home Service" must be very easy to read.
Sans serif fonts are preferred.
Edit 2/11/23: We were getting multiple bison designs that looked more like a bull than a bison. I attached a photo of a bison to show the general shape we are looking for.
Edit 2/12/23: We have noticed that we like the bison graphics with a fuller beard, more hair detail, and a heavier coat on the front.