Bimmer AutoLogo Design Contest

Logo Design Contest
Contests / Bimmer Auto

Bimmer Auto has selected their winning logo design.

For $275 they received 63 designs from 12 different designers from around the world.
1st
#50
4th
#52
5th
#53
6th
#51
7th
#18
8th
#17
9th
#19
10th
#11
New
#28
New
#8
New
#10
New
#9
New
#27
New
#25
New
#37
New
#26
New
#6
New
#5
New
#4
New
#38
New
#14
New
#21
New
#15
New
#20
New
#7
New
#16

Discussion

 
Client
Entry #11 is very good...
BMW puts the three colors on the M but having the stripes on an actual letter other than the M seems too hard to see. Is there a better way to incorporate those colors? Also, the grill looks great with the actual fins inside like in Entry #11 - not with the colors inside like in Entry #8. This is great work so far thank you!
13 years ago
 
Client
Re: Entry #11
Just wondering if all the BIMMER letters were in "italics"...also if the "letter fill color" started with a light blue fill color, then faded (or transitioned) to dark blue, then finally to red??? The outline you used on these letters is very good.
13 years ago
 
Client
Re: Entry #11
The style of the "grill fill" is very good here...
13 years ago
 
Client
Entry #18 is very good - It may be that trying to use the grill made the logo too complex - this one is great - clean and simple - - can you show me some options on the "auto" portion?
13 years ago
 
Client
Entry #18: Can you fix the gap between the "I" and the "M", and the gap between the "M" and the "M" so that the angles are parallel to each other - same width of space where letters touch?
13 years ago
 
Client
Regarding Entry #18:
One last request: Could you put "AUTO" on the SAME LINE, in the SAME FONT as "BIMMER"?
This is still our favorite logo. Thank you very much.
13 years ago
 
Logo Designer
Hi,
First of all - thank you for feedback and appreciation!
I have to make some observations on my last entries, but before this I should say that I've started working on your logo after making some research - so I found out that the BMW font is custom-made based on Helvetica. So I made a custom font using the same Helvetica font, transforming some letters - M is the most obvious.
Now, about my entries:
#50 - the space between "I" and "M" is now fixed; added AUTO on same line. Font used for AUTO is Helvetica without major modifications - as you can see on "A" and "O", more rounded than "B".
#51 - only a small difference: "E" on BIMMER is more obvious italic; on #50 and previous entries the gap between M and E is equal, but "E" looks more vertical than the other letters. I think it's just a matter of taste, but I thought you should see both variations and choose the one you like more.
#52 - AUTO is now more custom-made - see the curves on A, U, O and compare them with "B" or "R"
#53 - font used is Helvetica on all letters, except "M" which is the one used in BMW's M badges.

Thank you!
13 years ago
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