Maybe this will help. In terms of our business...when you walk into a shopping mall and see all the displays, trees and decoration...we most likely supplied this to that mall. those giant 50 foot Christmas trees in town centers....that's us. our buyers are making big purchasing decision....and it's more commercial and not residential. I think maybe this design is leaning a little more residential and not commercial.
we are not going to sell small candles or gifts to home owners, we're going to sell stuff to large cities so they can decorate their entire town center. can we see a less playful design?
This is what we do -
http://rjtoursonline.com/wp-content/uploads/2012/04/Gaylord-Christmas.jpg