#11 is getting closer to what I'm looking for. I like the abstract mark and the subtle inclusion of 'bii". With the font, could you change it to a heavy or medium sans-serif? Also, could you try resizing the words "Big Iron" and "Industrial" so that it strikes a better balance between the two while still maintaining emphasis on "Big Iron"?
#18 is coming along nicely. I like the typeface that you've chosen, not too heavy but still maintaining the weight that Big Iron should have. (No pun intended). I'm wondering what the design would look like without the separating line between the abstract mark and the words. Could you try removing it, tightening up the distance between the words and abstract mark, while still maintaining a little separation between the two? Also, I'm wondering what the abstract element would look like with a little red incorporated into it, I can't think of a way to do it, but maybe you can? The direction that you're heading is right along the lines of where I want this to go, do you have any other ideas or concepts in mind that you could show me? Thanks!
#21 I'm not sure that the red will work with the mark, I don't think it'll stand up against the spot-foil. I do like it better without the separating line, but having the words so close to the mark makes it a little difficult to see the two as separate entities. Could you remove the red, and widen the gap a little?