Big Change Logo Design Contest

Big Change has selected their winning logo design.

For $375 they received 80 designs from 25 different designers from around the world.
Contest
Logo Design Brief
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Creare
United Kingdom

What We Do

Big Change is a new exclusive, modern fitness/well-being gym membership scheme.

Industry

Sport

Top Three Things to Communicate

#1 - Exclusivity to a modern, fitness/Gym package
#2 - Corporate, commercial, established
#3 - That they can expect to go through a positive 'transition' with 'Big Change'.

Our Target Audience:

Big Change will be targeting new members, both male/female in the 25-55 age range who are looking to spend a little more, to get a lot more from a tailored Gym membership.

Color Preferences

The logo will sit on a white background, and we recommend using black, orange, grey as a colour palette. We are however open to all colours and suggestions at present.

Our Ideas and Additional Information:

The logo could subtly incorporate the idea of a 'transition' for the members of the gym. i.e from unhealthy and unhappy, to healthy and happy! A logo that we like is Virgin Active's :
http://www.virginactive.co.uk/

Themes

Serious
Modern
Sporty
Adventure
Simple
Colorful
Bright
Loud
Luxury
Expensive
Refined
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Creare
United Kingdom
Hi Everyone, looking forward to seeing your design submissions, I will be on-hand 9am-7pm mon-sat to rank, moderate and provide feedback on the design concepts as they come-in.

James.
11 years ago
Tony
Singapore
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
11 years ago