Big Apple Crackle Logo Design Contest

Big Apple Crackle has selected their winning logo design.

For $350 they received 98 designs from 15 different designers from around the world.
Contest
Logo Design Brief
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sminier1
United States

Slogan

By Sweet Sally's

What We Do

Sweet Sally's is the company that produces and distributes baked desserts and snacks that deliver happiness and evoke fond memories from a simpler time (i.e. childhood).

Big Apple Crackle is one of the items produced by Sweet Sally's and will be sold wholesale as well as retail. It has a matzo cracker base and is topped with caramel, chocolate and toasted almonds

The Big Apple refers to New York City where it is made.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Product is made in NYC
#2 - Upscale product
#3 - It's candy

Our Target Audience:

People who appreciate and enjoy artisan products and fine ingredients; food aficianados.
Emotional eaters who have a stong connection with food.
People who treat themselves and others regularly with fine things (spas, dining, travel, jewelry)

Color Preferences

I'd like a bright color in there, so when the packaged item is on a shelf in a store, it attracts the customer.

A good amount of white should show through

Our Ideas and Additional Information:

Yes - the name of my main company is Sweet Sally's and the logo is attached in this link below. In addition, there are photos of the Big Apple Crackle.

Big Apple refers to NYC so I'd like to see a reference to a NYC image - taxi cab, empire state building, skyline, statue of liberty, etc. I'm open to what that would be.

The logo for Big Apple Crackle should tie back to Sweet Sally's in some way. I'm open to how this is done -- could be a similar look or the logo could say Big Apple Crackle by Sweet Sally's.

Link on snapfish is below



http://www2.snapfish.com/thumbnailshare/AlbumID=1096139013/a=118057632_118057632/otsc=SHR/otsi=SALBlink/COBRAND_NAME=snapfish/

Themes

Loud
Colorful
Luxury
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Discussion

Discussion

sminier1
United States
The name of my main company is Sweet Sally's and the logo is attached in this link below. In addition, there are photos of the Big Apple Crackle.

The logo for Big Apple Crackle should tie back to Sweet Sally's in some way. I'm open to how this is done -- could be a similar look or the logo could say Big Apple Crackle by Sweet Sally's.

Please cut and paste the link in your browser to review the photos.

http://www2.snapfish.com/thumbnailshare/AlbumID=1096139013/a=118057632_118057632/otsc=SHR/otsi=SALBlink/COBRAND_NAME=snapfish
13 years ago
Hi, please give us some feedback to send you new logo possibilities. Best Regards!
13 years ago
sminier1
United States
Big Apple refers to New York City ("the big apple"), so you may want to work with that theme a bit.

While green looks nice, it's not typically a color we want to use with food as it conveys mold.
13 years ago
lexlogo40513
United States
Dear CH,

if this is your first time using this site could you please spare a minute to read this post:

http://logotournament.com/forum/general_discussion/914

it contains some important info that I'm sure you will find very helpful.
thanks!

PS Feedback would be much appreciated so we can know where to go next..
13 years ago
sminier1
United States
Hi - there's a little more than a day left on my contest and I'd love to see a few more entries.

Having a reference to NYC (the big apple) is definitely something I'd like to see. However, if you choose not to use a NYC image then somewhere on the logo I'd like to see "made in New York City"

I like clear, crisp logos that are easy for a customer to read. The logo will be placed on package items on a grocery store shelf so the logo should "pop out" from the many items on a shelf. A burst of a bright color helps.

Thx
13 years ago
tini1
United States
CH...feedback for designers is very important...not only does it help designers by steering them in the 'rite direction', it also acknowledges the time the desigmer took to work on a concept for your new logo. I worked on sweet sallys, with no feedback left, I am hesitant to enter your new contest.....we all read the brief, and when time is commited to a concept, and no feedback.....many designers relate to this.
Please read the above post,
June 11th, 2009, 6:42pm Dear CH,

if this is your first time using this site could you please spare a minute to read this post:

http://logotournament.com/forum/general_discussion/914

it is so important for your new logo...
thanks:-)

13 years ago
Concept_One
Philippines
having been watching this contest. it seems that designers are off it since the CH have been biased on the top designs to a single artist. =( just my 2 cents
13 years ago