What We Do
Sweet Sally's is the company that produces and distributes baked desserts and snacks that deliver happiness and evoke fond memories from a simpler time (i.e. childhood).
Big Apple Crackle is one of the items produced by Sweet Sally's and will be sold wholesale as well as retail. It has a matzo cracker base and is topped with caramel, chocolate and toasted almonds
The Big Apple refers to New York City where it is made.
Top Three Things to Communicate
#1 - Product is made in NYC
#2 - Upscale product
#3 - It's candy
Our Target Audience:
People who appreciate and enjoy artisan products and fine ingredients; food aficianados.
Emotional eaters who have a stong connection with food.
People who treat themselves and others regularly with fine things (spas, dining, travel, jewelry)
I'd like a bright color in there, so when the packaged item is on a shelf in a store, it attracts the customer.
A good amount of white should show through
Our Ideas and Additional Information:
Yes - the name of my main company is Sweet Sally's and the logo is attached in this link below. In addition, there are photos of the Big Apple Crackle.
Big Apple refers to NYC so I'd like to see a reference to a NYC image - taxi cab, empire state building, skyline, statue of liberty, etc. I'm open to what that would be.
The logo for Big Apple Crackle should tie back to Sweet Sally's in some way. I'm open to how this is done -- could be a similar look or the logo could say Big Apple Crackle by Sweet Sally's.
Link on snapfish is below