Thanks! This one looks nice. Can we try a few things with this design:
- Move the "BI" letters a little further apart, so that there's not quite as much overlap
- Add a period to the end of our slogan, "Make Better Decisions."
- In some ways, we like the red design that comes off the top of the green I. But on the other hand, it sort of makes it look like a lower case i. Is there some other idea that might be similar to add a splash of red near the "BI", but not something that would make it look lowercase?
I just spoke to my boss, and he likes the circular mark that you designed too. It is similar to some of the diagrams we use in our own sales presentations (where different process elements point to each other in a circular fashion).
He asked, do you have any other ideas for the icon/mark, along those same lines? If possible, he would like to see other designs which evoke a circular process.
Great. We're going high-speed now! Here's the latest thoughts:
(1) To avoid someone mis-reading the company name, we want to completely eliminate any overlap with the B and I. So let's separate those two letters, and we also suggest they should both be blue, the same color.
(2) Can we change the color of the decoration from red to green (the same color green that the "I" was before).
(3) Can we make the circular icon smaller- so that it is the same height as the company name.
Great- thanks for the fast response, too. For #72 and #73, can we make the icon the same height as the company name (not including the height of the slogan)? We're also trying to make the slogan less prominent. Maybe the slogan can be smaller or something. But the height of the icon should line up with the height of the company name. Thanks again!
Thanks again for your help. We have now decided on our favorite of the "rotor" designs, which is #103. We should be able to make a final decision this week.