BeyondLogo Design Contest

BNI facilitates business networking opportunities, fostering growth for entrepreneurs and professionals. Our target audience includes business owners and professionals seeking meaningful connections and collaborative opportunities. The mission of BNI is to help BNI Members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

Please use our BNI brand colors
BNI Red - Hex#CF2030
True White - HEX #FFFFFF

Secondary colors:
Sterling Grey - HEX #C8C8C8
Granite grey - HEX #64666A
Sterling Light grey - HEX #F2F2F2

Please use our approved brand fonts - Helvetica Neue Regular/Roman or Arial. Please do not reformat the BNI logo.

"Beyond" encapsulates the spirit of pushing boundaries, exploring new horizons, and achieving growth through innovation and collaboration. Our campaign aims to inspire BNI Members to think beyond their current limits, set higher goals, and support one another in reaching new levels of success.

However, "Beyond" is more than just about business achievements. BNI has a unique culture where Members initially join for business opportunities but stay for the relationships they build. This logo should reflect the emotional depth and personal growth that BNI fosters, emphasizing how the organization impacts Members' lives well beyond networking. It’s about meaningful connections, long-lasting relationships, and personal transformation.

The ideal logo should evoke a sense of forward movement, community, and the profound ways BNI helps its Members grow—not just professionally, but personally. We would like to have the logo incorporate some type of movement or signifying going beyond horizons, perhaps a mountain summit, horizon, arrow, etc.