Better Earth Energy Co. Logo Design Contest

Better Earth Energy Co. has selected their winning logo design.

For $250 they received 109 designs from 25 different designers from around the world.
Contest
Logo Design Brief Hide
beeco
United States

Slogan

Engineering a better future

What We Do

Provides unbiased advice on renewable energy alternatives (solar, wind, and geothermal power) and energy efficiency for businesses and homeowners, designs and coordinates installation of renewable energy systems, navigates the financing and rebate programs, and brokers renewable energy credits (RECs).

Industry

Consulting

Top Three Things to Communicate

#1 - knowledgeable, very experienced engineers
#2 - unbiased advice
#3 - renewable energy is cleaner, more efficient, and better for the future

Our Target Audience:

Environmentally-conscious homeowners and businesses. General audience of adults…anyone interested in reducing their impact on the environment and using energy more efficiently.

Color Preferences

All colors considered. Preference may lean toward bold and rich earthy colors...blue, green, gold, red, brown, black. Fewer colors is better for printing considerations.

Our Ideas and Additional Information:

Wind turbines are nice (obviously we love them!) but they are becoming overused for marketing in the renewable energy industry.

Themes

Colorful

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

tini1
United States
some of the designs look like a spin off of asti???? Am I missing something? is it in the brief as a suggestion?

My leaf/globe was introdused BEFORE asti, and it is abstact.
12 years ago
2BPencil
Canada
"turbine windmill over used" yet 2nd place for the same ???? why is it that contest Holders don't follow their own briefing...there are several brilliat designs which were eliminated. I am confused yet again
12 years ago
beeco
United States
Orion,
You're absolutely correct. I did say wind turbines are overused in designs (in my opinion)...meaning that I would prefer they not be used. I didn't anticipate liking a design with a wind turbine in it, so I understand your frustration when I ranked it relatively high. Agreed, all the submitted designs are creative and high quality! Its very hard as a contest holder to rank the designs...very subjective process I guess. Thanks for submitting your designs.
12 years ago
beeco
United States
tini1,
I agree with you also. We were talking today about all the submissions and feel like several are starting to take on the same appearance...too much blue and green and all with a spherical design, but creative none the less. No, it was not in the briefing to include an earth or globe. I guess several designers just used those characteristics since they were in a few of the top ranked designs....maybe my fault in ranking too many similar designs. Ranking and selecting is a difficult process. Lots of good designs to choose from. Thanks for your designs.
12 years ago
tini1
United States
thank you beeco:)
12 years ago
beeco
United States
Does anybody have ideas about incorporating solar into the design concept?
12 years ago
Sparkhaven
United Kingdom
I did in mine :D
12 years ago