Our Target Audience:
Age 21+, Female Friendly with a large male audience, tourists, locals and visitors to downtown LA area, mid-high income brackets, customers most likely have disposable income to experiment and have a good time, our clients will have a variety of educations and backgrounds. Cannabis appeals to a diversity of ethnicity, backgrounds and ages.
Customers visiting the downtown location love entertainment, new experiences and will have trendy/eclectic/sophisticated tastes. They will be visiting from elsewhere seeking music, food, culture, fashion and entertainment. They are progressive, open to new experiences, appreciate aesthetics, are knowledgeable of trends and expect to be dazzled. They are willing to pay for association, experience and value. Value is placed on positive, experimental experiences and they want to be up to speed on the newest products and experiences we have to offer.
Our Ideas and Additional Information:
We would like to see options where the "B" and "D" of Best Dispensary is emphasized as a main part of the logo so that BD is associated with Best Dispensary. We'd also like options where BD/Best Dispensay has 'of LA' included. We'd like options with and without the addition 'of LA'.
We are open to other symbols, combinations of the colors selected above and font types to be played with for consideration.