Very much like the seal idea. Would like to see it refined a bit and make the tagline more visible.. Maybe somehow incorporating BTI and an ink splot...
Hello, Congrats on being a part of our final round! I like the negative space of the inksplot on #29 however the large caps gave the logo more of a movie title or sports equipment logo feel. There is something a bit softer and more whimsical about the experience our customers have. We satisfy their curiosity while they are reading, it's elegant, and unobtrusive, and fun.
I really, really, like the balance and the design "eye" you bring to your work so we're hoping we can see a few more iterations from your canvas :-)
One thought is to put the word Beneath literally behind the words "the Ink" (like the feeling the of the dog behind the words in your other logo). It probably won't work to put them exactly behind each other (wouldn't beneath need to be higher so it's read first?).