Fire above the water mean understanding that water can make fire bigger BWS between leaves and wind: avoid leaves (tree) and wind to fight the fire BWS stand on water mean experience of using right material to fight fire W in fire shape mean experience and professionalism fighting fire by understanding what is fire Leaves and wind shape like heart is symbol of environment, not just business Bella Wildfire Services in half circle under water shape mean the 4 elements is just like a hot soup on the bowl for BWS to control it. Global illustration is a onion image, mean a union to control all the 4 elements