Bell City CabsLogo Design Contest

The people's taxi!

We are a taxi company located in Brantford, Ontario (Canada). We provide taxi transportation. Our name comes from the fact that Brantford is known as the "Bell City", where the telephone was invented by Alexander Graham Bell. Our company has been around for 50 years, though ownership changed in the last few months and we are now planning a full rebrand. The new image will start with the logo, but will emanate through to new vehicles, a new look, uniformed drivers, swag, and a fresh new marketing initiative.

orange. grey. white.

The logo must fit well onto the side of a sedan. It can use the entire side of the vehicle as a canvas, though it doesn't necessarily have to (ie it could fit on the front door only if desired). I have included an image of the present proposal (submitted by our marketing firm) on a vehicle. This is a digital proposal, not a picture of a real vehicle. I like the scheme, but I don't love the "logo" as it is. I feel it's just too simple, possibly even lazy from a design standpoint. But it is a good starting point for inspiration. Please observe the colour scheme of the vehicle. What you design will replace the "BELL CITY CABS" feature of this image. The rest of the vehicle will likely look the same, or at least similar, depending on what you design.
Note: If the logo does indeed stretch across both doors, consideration must be made to where the seams of the doors are, and the actual process of decaling the vehicle, and the difficulty involved in having an image or letter stretching out over these seams. (Please note that our present proposal takes this into consideration very cleverly)