Hi Asti - Entry 14 is the most interesting of the two you submitted. In looking at your other examples for other contests, we like what you did with Firma 8. The Brooklyn one, oddly, also appeals to us. It's a bit too gritty for us, but perhaps play around with something that goes in that direction to give us a bit more of an "edge."
Thanks for exploring so many different directions. We like the energy in 72 and 71. 77 and 76 are a bit too skateboardish. No. 69 has got something to it - is there a way to bring closer the b/p logo with the logotype? Or even to integrate the two things? We don't see a connection between the graphic in No. 73 and our business.
thanks, asti, for exploring those a bit more. we like this very much. would like to see how you might approach it with other fonts and perhaps different shadow treatments (shadow currently coming from behind, right - what might it look like from behind, left?). play with the word "partners" a bit - could it also be a shadow on the same plane and angle as the P? of course, we're also interested in any other concepts you might have.
hey asti, 370 is really, really strong. nice, simple, bold and clever. exactly the kind of direction we're interested in. the font you suggested in 380 is too exotic and a bit frail. we're looking for bolder and stronger, but still simple. i suggest you keep exploring variations on that idea now, rather than other ideas (383/5 are very cool, but we prefer 370)
thanks for experiementing with 412 and 413. we think 370 is still stronger - what do you think? keen to see what it looks like with "partners" under "be" in belief. i suppose it doesn't work with a capital "B", either...since the lower case p as the shadow would look odd. but maybe it would look ok?
hi asti. 431 looks very good, but im troubled by the small b and capital B. what would it look like if you made the small b a B and still kept the p as a shadow of it?