BELLogo Design Contest

Logo Design Contest
Contests / BEL

BEL has selected their winning logo design.

For $375 they received 202 designs from 47 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
It all starts from within
What We Do
BEL specializes in quality athletic footwear that enhances performance, and confidence to achieve victory.
Industry
Retail
Color Preferences
Red but at the same time have the logo be effective without colour
Our Ideas & Additional Information
Pictorial Mark is what I'm aiming for, but I am open to Letterform mark, or combination of both.

1)must be memorable/describable, effective without colour, and relevant in the athletic shoe industry.
2)will the logo work if its just an inch in size
4) I would like for the symbol/icon to evoke emotions of positivity, cool, confident.

Below is where I got the Idea for BEL

Belanus:
The word Bel means "to shine" or "brilliant"; Belanus is represented as a sun god, and would have been invoked during times of war to insure that the fiercest, bravest battles fought were also won. Battle was the equivalent of a warrior's greatest and most "shining" moment, so out of all the Celtic gods and goddesses Belanus would likely be one of the most revered. He would be called upon to fight at a warrior's side – passing his god strength on to the warrior until victory was achieved. Other schools of thought view Belanus as a god of higher reasoning. The translation of the name Belanus (shining or to shine) gives rise to a belief this god may bring about enlightenment if called upon. More likely, the shimmering glory of this god was seen in the height of tribal warfare when Celtic warriors were enmeshed in battle-frenzied combat.

My previous logos the designers used there versions of suns and stars and asterisks which was very upsetting to me. None of the emotions that I would like for the logo to give off did not happen with my previous designers. So please refrain from using suns, stars, asterisks, lightbulbs, etc.

My uploads were my first ideas. I guess they're more letterform. I was trying to spell the word BEL in my sketches. Hope what I uploaded gives you an idea for the logo.

And please keep in mind this logo is for an athletic shoe.
Themes
Simple
Gray
Modern

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Discussion

 
Client
It has to be something that you can remember at first glance, and then be able to draw or give a rough sketch of what you saw. Just keep it simple and ask yourselves if it is simple, memorable, timeless, and versatile
9 years ago
 
Logo Designer
congrats Logope really a great design!
9 years ago
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