Bean DivineLogo Design Contest

Specialty Coffee Made Easy

Offer smart and innovative Specialty Coffee online shopping and App Subscription experiences.

Black, Grey, possibly orange and red, want to get away from the classic coffee=brown/green. Need to think outside the square, want to disrupt the market to get their attention! If you design in black & white, please experiment with a dash of red / orang, I don;t want colour to be overwhelming but certainly there.

I'm currently working in retailing Specialty coffee. My idea for the new business is something not done yet with Specialty Coffee Subscription Online in Australia. I believe extraordinary coffee isn't luxury, its a necessity and a right, and I believe that every coffee lover has the right to make the specific beans they wish to have easily sourced and delivered with a press button. I believe people have the right to choose coffee not only based on how the description sound but also based on its story and taste. I want to bring consumers closer to the growers so they understand and assimilate the importance of using quality beans and making it right as the last link in the Specialty coffee chain.

I rather not limit your creativity with images of coffee beans, coffee cherries and coffee extraction, but its a venue that can be explored in the logo in terms of the link between the pour in my kitchen to the farmer picking up the cherries. A different angle will be to go with the easy / fast / accessible angle.