be retrofitLogo Design Contest

Logo Design Contest
Contests / be retrofit

be retrofit has selected their winning logo design.

For $375 they received 95 designs from 18 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
To be determined
What We Do
We improve the energy efficiency of existing residential and commercial buildings using proven building science: Our solutions block air transfer through gaps, cracks and holes and insulate. The client does not have the time or inclination to understand our service but wants the results. They are complicated physics based solutions that need to be represented simply in terms of results.

Our service saves money by reducing energy consumption, makes habitable space more comfortable, improves air quality of space occupied and assures the durability of the structures we retrofit.
Industry
Construction
Color Preferences
warm, greens, open, lots of white, not cluttered, we are open
Our Ideas & Additional Information
we are open to creativity
Themes
Feminine
Simple
Refined
Secure

Entries

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Ranking
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1st

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Discussion

 
Entries number #1 and #2 do not communicate that we work in commercial and residential structures. We need to get this through to the public through our logo because the name is vague. Entry #1 is a complex and does not immediately communicate to the consumer what we do, but the concept is moving in the right direction. De-emphasize the trees.

Our name "be retrofit" is a dba for "Boston Energy Retrofit", so the "b" and "e" should be the same type case to communicate that.
14 years ago
 
izmild - entry #8 - the residential house is too dominant here, but the clean concept is good.

grafixsphere - not sure what the white oval is here. I like the introduction of some colors to brighten in entry #6, but the stack of name logo, buildings and sun makes the image very tall.

tridoso - trees are still too prevalent. We don't waant to use trees and leaves - our competitors overuse these. The sun works better for us to communicate the environment than the tree. There is no residential concept here, which we need.
14 years ago
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