Bariatric FuelLogo Design Contest

i took the direction from your brief and came up with this. the word 'FUEL' is pinched slightly to show weightloss like you specified and the archs that go around the word double as tape measures and lines to show scientific production. let me know if i can make any improvements to this for you. thanks.

(This comment references Entry #6)

Sure thing. I will work on adding the tape measure. Thanks for the feedback - and let me know if you have any other ideas you'd like to see incorporated.

here are 2 versions with a tape measure. let me know your thoughts. thanks.

(This comment references Entry #8)

Really liking #1. Could you make "fuel" taller and give it a bit more feminine appearance? Can you also give me some different looks to "bariatric"? Try some different fonts and colors. I'd just like to see what some more things look like.

here are some more with different fonts/colors. let me know if you like elements from one and other elements from another, because i can mix and match different things from different entries. not sure if i made the word FUEL feminine enough, but would gladly take direction on ways to make it better. thanks.

(This comment references Entry #10)

with tape just around the U

(This comment references Entry #11)

with tape just around the U

(This comment references Entry #12)

here are a couple more with FUEL in a different font. I think i like this font for FUEL better....

(This comment references Entry #14)

remember you can mix and match elements - just let me know

(This comment references Entry #16)

Can you incorporate the colors of #1 with the tape measure only around "U" as in #7. Kind of has a subliminal "U", as in "you" (could look like this). Also accentuate the waist of the "U" more. The look would be a female hour-glass figure for the "U". Thanks!

Yes. that was exactly my thinking 'U' as in 'YOU'. i will upload a version with your latest request in the AM.
Thanks for the feedback.

here is one as you requested. let me know if there is anything else you'd like to see. thanks.

(This comment references Entry #18)

here it is with the darkening between the letters.

(This comment references Entry #19)

here are a couple others

(This comment references Entry #20)

i uploaded #18 in the wrong color space, so this one is exactly #18 but in the correct colorspace.

(This comment references Entry #22)

I would like to see what #19 and #22 would look like with "Fuel Your Life" underneath the "FUEL" with some varying fonts and colors (try black, block letters first though please). Feel free to play with what we have if you have other ideas.

here is one with the slogan in black

(This comment references Entry #23)

here is one i think you might like. its a 'cloud' of fire as a backdrop to 'hold' the 2 words together more. it also symbolizes 'feeling the burn' like the popular workout term.

(This comment references Entry #24)

I really like #23. I ran this by a small focus group. This was their favorite. The only thing we need to change is that they felt the word "fuel" was difficult to read because of the color of the tape measure and the colors in "fuel" were so similar. Could you change a few colors around to keep the feel the same but make the tape measure and the "fuel" coloring a bit more distinct making it a bit easier to read?

here is one where the word FUEL is darkened and the tape is lightened.

(This comment references Entry #25)

----------------------

this one is just the tape lightened.
Let me know if you have any other ideas. I will get them done first thing in the A.M.
Thanks!

(This comment references Entry #27)

can put them on the background as in number 2 as well if you want.

#25 looks great. I'm out of ideas. No ned to add the background. I, personally, like the background, but I don't think our target market will like it as much as I do.

ok, last request. Can you please make #25 with the word "bariatric" in blue; make #24 with the word "bariatric" blue. make #24 with tehe background in blue. thanks!

here are four more to give you some options like you requested.

(This comment references Entry #28)