We posted a comment for the entire group, which I think will help you understand our decision on the designs we eliminated from the competition. The first is that designe that suggest a typical single family home are not representative of what we do. We really like a number of your designs, and while I don't think the color palette you're using is too warm, we would love to see you explore your remaining designs in a bit cooler palette. The green you used in your entries 9 and 12 is nice, but given the proliferation of "green" logos due to firms trying to be most eco-friendly, we don't want to solely use that color.
Please let us know if you have any questions. We appreciate your participation.
Definitely like the green palette more than the very first entry. One thing that we liked more about your first entry was the relative scale of the letters to the backgrounds. Your first logo felt like buildings with the letters secondary, now the letters are so dominant, the green panels just feel like backgrounds for BHS versus buildings.
Alos, will you do a version that has the letters in lower case? Looking to soften the bhs up a bit more. The capital H is a bit strong.
Thanks for your entries, we definitely like your thinking.
We've made a decision to pursue ideas that we feel are most reflective of the Barcelona grid. This is one of the key elements that make our developments unique. The entire team is a fan of your work, and given we are going this direction we wanted to move you back into our top 5 and give you a bit more specific direction. We hope that you have time to work on some additional designs based on our current thinking.
When we talk about the barcelona grid, I'll try to describe a bit better what we are talking about. If you looked at an overhead of the Barcelona city plan, in the planned section of the city you would see city blocks that have truncated corners. So if you looked at a group of four blocks you would see rows of buildings on four sides surrounding an open space - or terrace in the middle. The buildings on the corners would face the intersection at a 45ยบ angle. If you put four blocks together (two streets would intersect in the middle) and the shape created in the middle would be an octagon. The blocks themselves aren't octagonal, because the sides are much longer than the side facing the intersection. I give you all this detail, because we are hungering for a design that hints at the grid by depicting the above. Many of the designs we have rated highly now depict one of these blocks, but not a repeating set of these blocks - we would like to see you explore how you might try to redesign following the above description of the grid. If you have any questions, please let us know.
No one is depicting this quite right now, so the field is wide open.
Please let us know if you have any questions. Thanks again for your work to date.
Thank you for responding so quickly to the feedback and for your ideas. You definitely understand what we're looking for - if you want to explore any more ideas along these lines, that would be fantastic. As I get feedback from the rest of the team, I will definitely pass it along.