Balance Gym Logo Design Contest

Balance Gym has selected their winning logo design.

For $500 they received 602 designs from 110 different designers from around the world.
Contest
Logo Design Brief
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Balance Gym
United States

Slogan

Train for Sport, Train for Life

What We Do

Balance Gym is Washington's premier training and sporting facility offering athletes and athletic-minded people of all ages and abilities a full range of training options, from one-on-one and small-group training, to memberships and classes, as well as sports and sport-training.

Since we do a lot of athletic and sports-conditioning, we want to get that element into the logo

Industry

Sport

Top Three Things to Communicate

#1 - We are different from typical health clubs
#2 - We focus on athletic and functional training
#3 - We offer personal training, group training, and memberships

Our Target Audience:

Washington, DC professionals, athletes, college graduates, 25-55, middle class to upper class, urbanites, active lifestyle, men and women,

Color Preferences

See: blue, orange/yellow, grey (optional), white (optional)
Please don't use red or green

Our Ideas and Additional Information:

we currently have a text logo that we use (check out at www.balancegym.com) We are looking for something to add to this, not replace.

Themes

Luxury
Sporty
Adventure
Simple
Colorful
Subtle
Expensive
Modern
Raw

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Balance Gym
United States
Please don't use red in the logo. thanks
13 years ago
ibot
Indonesia
what is your brand name? BALANCE GYM or just BALANCE?
thanks
13 years ago
Balance Gym
United States
I think that we're still working through that...the website is balancegym.com, so it helps to have that in there.
13 years ago
Balance Gym
United States
Also, please add "Train for Sport (separator) Train for Life". For example, Train for Sport :: Train for Life, Train for Sport - Train for Life
13 years ago
baiskee
Canada
moodygrip, ciscom - you've got PM.
13 years ago
2BPencil
Canada
ATTENTION

This area is reserved for general comments, question or CH briefing updates. Any issue that are Designer to Designer please use the Designer Resolution Forum thank you for your cooperation
13 years ago
Balance Gym
United States
check out the following sites to get a better idea of what we do:

athletesperformance.com
crossfit.com
balancegym.com
gymjones.com
ihpfit.com

a lot of the logos are a little too cute and we'd like something with more of an urban edge to it....does that help?

-graham
13 years ago
Ivan F
Canada
Greetings all - after much deliberation, the CH appreciates all the entries but as U2 says "still haven't found, what he's looking for." He will provide me with some extra feedback to help you all submit. Please wait until the new info is posted.

Ivan
12 years ago
Balance Gym
United States
so here's the deal: I have tweaked what I am looking for. What we currently have for a type font logo is fine and we're going to keep it. What I need is an emblem, pictoral, letter, or abstract logo. We want to use the colors that are in the current logo. I hope this helps.
12 years ago
VIDI
Italy
hello Balance gym,
could you leave feedback on the new design ideas? this way we can take a better direction for you...i know your contest has been a lengthy one...as i participated since the beginning.
thank you.
12 years ago
gummer
United Kingdom
I think you might want to reorder your rankings
12 years ago
Balance Gym
United States
I re-ranked the entries. Something a little tougher with more edge us what I am looking for. The soft edges are just are a little too passive.
12 years ago
GraMeri
Turkey
Congratulations... Very right decision !!! What more should I say.....
12 years ago