Train for Sport, Train for Life
What We Do
Balance Gym is Washington's premier training and sporting facility offering athletes and athletic-minded people of all ages and abilities a full range of training options, from one-on-one and small-group training, to memberships and classes, as well as sports and sport-training.
Since we do a lot of athletic and sports-conditioning, we want to get that element into the logo
Top Three Things to Communicate
#1 - We are different from typical health clubs
#2 - We focus on athletic and functional training
#3 - We offer personal training, group training, and memberships
Our Target Audience:
Washington, DC professionals, athletes, college graduates, 25-55, middle class to upper class, urbanites, active lifestyle, men and women,
See: blue, orange/yellow, grey (optional), white (optional)
Please don't use red or green
Our Ideas and Additional Information:
we currently have a text logo that we use (check out at www.balancegym.com) We are looking for something to add to this, not replace.