We are the oldest real estate company in a rural East Tennessee County.
Our roots are steep in Moonshining, our grandfather was killed by a state trooper protecting his shine. Our founder, Hack Ayers, wrote a book called Hills, Deals, and Stills.
Everyone knew Hack by his hat he always wore. Hack was first to develop Norris Lake, so I think something incorporating our current logo with lake, mountains, houses, red barn,
or key would work. I want to keep something similar to the logo now, but replacing the gavel with something more encompassing.
A memorial to Hack is here
https://www.ayersauctionrealty.com/project/photos/51304
to get an idea of who he was, his 3 daughters and their husbands run business now. *We have decided that we do not have to have something similar to present logo, let your imagination run wild. However, it does have to look sharp in a newspaper add along with a full color brochure & clothing items. Something that translates that we auction, sell, and rent real estate.