Our Ideas and Additional Information:
Axis is chosen as it is intended to represent a perfect prism of inflection points.
An existing logo has been created for refinement/improvement - the wording is intended to be geometrically aligned as far as possible. Please see attached.
The colouring reflects openness from broad skyline (blue) for open potential; and the platinum colour represents strength/is a precious metal per the company's investment focus.
The "A" in the logo is based of a crystal taken from a project in Mongolia on the silk road; where the idea for the name originated. The crystal (against the sun and skyline) shows inflection points for perfect symmetry; hence the name "Axis" - please see picture of the crystal attached.
In the photo when held to the sun, you can see the light draws out the letter "A" in blue against the white of the crystal in a symmetrical way; hence "Axis" and we are keen to capture this aspect of real life experience into the logo.
The logo should build on these themes and professionalise the current or present an alternative taking the idea concepts into mind.